Armin van Buuren News
Armin van Buuren Stars In Feel-Good Christmas Commercial With Own Limited-Edition Christmas Sweater!
Whether through his renowned productions, peerless live sets or weekly A State Of Trance radio show, Armin van Buuren is known the world over as someone who can amplify the magic of the moment whenever it’s needed. And that ability is coming in very handy now that the most wonderful time of the year has almost arrived, as the Dutchman just launched a feel-good Christmas commercial starring not only himself but also his own freshly designed Christmas sweater.
Shot in Armin van Buuren’s hometown of Leiden, the Netherlands, the Christmas commercial is intended to give fans the ultimate Christmas vibe. Soundtracked by the Christmas version of Armin van Buuren and Josh Cumbee’s 2017 single ‘Sunny Days’ (officially titled ‘Christmas Days’), the video tells a heartwarming story that gives viewers exactly the right kind of shivers. The limited-edition, super-cozy sweater that stars in the video features either ‘All I Want For Christmas Is Trance’ or ‘Armin van Buuren Is Coming To Town’ on the back, and is exclusively available in Armin van Buuren’s official webshop at arminvanbuuren.com/shop.
“I’ve always wanted to do something special with Christmas”, Armin van Buuren says. “I love how that magical feeling brings out the best in people and promotes kindness in a world that could always use more good intentions. I hope the Christmas commercial will put a smile on people’s faces and that the Christmas sweater will make everyone feel warm and fuzzy, inside and out. I know it’s a bit too soon, but I’d like to wish everyone a very trancy Christmas and a happy and healthy new year.”
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Armin van Buuren News
A State of Trance Reveals First Artists for Rotterdam 2027
A State of Trance reveals first artists for Rotterdam 2027 with Armin van Buuren five-hour set, exclusive vinyl show and new b2b performances
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Armin van Buuren News
Armin van Buuren Releases New [UNVRS] Documentary
Armin van Buuren releases new [UNVRS] documentary exploring dancefloor psychology, human connection and the impact of his five-hour A State of Trance sets
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Armin van Buuren News
Armin van Buuren Performs in Drag to Support LGBTQ+ Inclusivity
Armin van Buuren appears as drag queen Daisy Belle on Make Up Your Mind while speaking about LGBTQ+ acceptance and inclusivity in dance music
Armin van Buuren surprised viewers after appearing in drag on the Dutch television show Make Up Your Mind as mystery queen Daisy Bell. The RTL 4 program transforms well-known Dutch personalities into drag queens, while its panel tries to work out who is behind each character. During the latest episode, Armin van Buuren kept his identity hidden until host Carlo Boszhard announced his name. The panel and audience then gave him a standing ovation.
Armin van Buuren Revealed as Daisy Bell
Panel members Fred van Leer, Nikkie de Jager and Francis van Broekhuizen all reacted with surprise when Armin van Buuren revealed his identity. Fred van Leer was particularly surprised that an internationally established DJ had agreed to take part in the show. Nikkie de Jager also praised his transformation after he stepped out of character.
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Preparing to become Daisy Bell required around five hours in makeup. Performing in heels also gave Armin van Buuren an entirely new challenge. After the reveal, he joked that he was happy to still be standing and described the experience as fantastic. Speaking about drag itself, he said, “It’s simply art.”
Why Armin van Buuren Chose to Take Part
Armin van Buuren explained that he does not normally agree quickly to television appearances. However, the message behind Make Up Your Mind convinced him to make an exception. He also connected his decision to the events he organizes and the people who attend them.
“I organize events myself and I want everyone at my events to be able to be themselves, because unfortunately that is not possible everywhere,” he said following the reveal. His comments reflect the wider message behind Make Up Your Mind, which regularly promotes acceptance and freedom of self-expression. Previous participants and panel members have also discussed the importance of allowing people to express themselves without facing judgement for being different.

For Armin van Buuren, appearing as Daisy Bell therefore carried a purpose beyond surprising viewers with an unexpected television appearance. His participation connected the message of Make Up Your Mind directly to what he wants people to experience at his electronic dance music events. He wants attendees to feel comfortable being themselves without feeling pressure to hide who they are.
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