Interview
DNVX Speaks With Us About His New Track, His Artistic Vision, Plans For The Future & More!
DNVX is a 20-year-old artist from Croatia who has been making major waves in the electronic dance music scene with his insane high output of quality releases. Since 2018, he has released music on highly respected labels such as Spinnin’ Records, Zero Cool, One Seven Music, Future House Cloud, and TurnItUp Muzik, among others while receiving support from the likes of Showtek, Fedde Le Grand, Dada Life, Will Sparks, and Danny Avila. We had the pleasure of chatting with DNVX on a number of topics.
Hey DNVX, thanks for speaking with us, how are you doing?
Hi! I am doing really good, enjoying my summer vacation finally, thanks for asking!
Let’s kick things off with your brand new single, ‘CRAZY’, alongside EpcWrld. How happy are you with the finished product and it’s home on Dada Life’s Crash & Smile?
I am really happy with the song, I think the end result was amazing and I couldn’t be happier to release it on any other label than Crash & Smile. Dada Life are one of my idols from the beginning so it felt amazing to sign a contract with their label.
How was it to work alongside Too Much?
I enjoyed working with TOO MUCH! When he sent me the demo I felt the vibe was right and in just a few days the collab was done. I felt it had the potential to sign it somewhere big and I am really thankful that my feeling was right! I do believe the two of us will work together again in the future.
You’ve released over 20 new productions now this year alone. How do you keep up such a high output and quality on your releases?
Making music is something I love, so it’s not that hard to be consistent with producing and making new songs. I am a student so sometimes it is challenging to find the time for music alongside my studies, but I always try my best!
You have found a home for your tracks on well-respected labels such as Spinnin’ Records, Zero Cool, and Enforce Records. How have these labels helped you grow as an artist?
All of those labels helped me grow as an artist. Alongside their good promotion of the releases, they helped my artist name grow and of course, signing with big labels like those helps me boost my confidence and keep doing what I love.
You’ve formed your own signature style over the past couple of years, how important is it for you to have your own artistic vision?
I think it is really important to have your vision and style. I am still in search of my own style and sound, but I hope with time all of that will come.
That has not stopped you from experimenting and producing some different genres. Are there any other genres or styles you’d like to work with?
I love hard trap and hardstyle! It’s not something I produced before but I love to listen to it. Maybe someday in the future, I will be open to experimenting with those genres.
With over 20 releases this year, do you plan to keep unleashing so much new music for your fans to enjoy?
Yes! I always like to release as much music as I can, as long as I like it of course. I want to keep my listeners interested and I always enjoy sharing my music with everyone!
What are your plans for the coming months and next year?
I plan on releasing as much music as I can, and I definitely want to play some live shows! It was hard to do any shows during COVID, and it still is. But I hope by next year you will see me playing in some clubs or who knows, maybe even festivals. But that is something I have to work for, and although it is going to be hard I am staying positive!
Thanks for taking your time to speak with us, do you have anything else to announce with our readers?
Big things are coming, so stay tuned 🙂
Stream ‘CRAZY’ below.
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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