The Pokémon Company is officially marking three decades by throwing a massive rave to celebrate its 30th anniversary. Under the banner of the Pokémon Center, the brand will host a special two-night concert series titled “Pokémon Night Out“.

Both events are scheduled to debut in Los Angeles and London this fall, offering fans a unique fusion of EDM and gaming culture. Attendees will be immersed in a world of themed visuals curated for this series, alongside the debut of exclusive merchandise collections directly from the Pokémon Center.

​The choice of headliners for these milestone shows is a perfect match for a collaboration of this scale. Global talent Marshmello and Alison Wonderland are set to perform at both shows. They will be bringing the high-energy beats and immense production value they are each known for. Both artists have established themselves as icons at the intersection of music and gaming with proven careers in sound design. They have tracks featured in major franchises like Forza, NBA2K, and FIFA. Their ability to blend technical precision with massive stage presence makes them the ideal leads for Pokémon’s 30th birthday party.

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The Event Details:

​The tour kicks off in the United States before heading across the Atlantic.

​-Los Angeles: The first concert takes place on October 24, 2026 at the state-of-the-art Intuit Dome. This massive venue boasts a capacity of 18,000 attendees and offers some of the most advanced audio-visual technology in the world.

​-London: The celebration continues on November 10, 2026 at the premier O2 Arena supporting an even larger capacity of up to 20,000 fans.

Tickets officially go on sale this Friday, April 17, at 10:00 AM local time (10:00 AM PDT for Los Angeles; 10:00 AM BST for London).

A Global Celebration for All Ages

​In addition to the concert series, the Pokémon Center is also rolling out a family-oriented experience. This will be an international event catered for fans throughout France, Germany, and Mexico. This exciting expansion will feature over 16 unique exhibits showcasing everyone’s favorite Pokémon characters in a life-sized format. While the “Night Out” concerts target the adult crowds, these summer exhibits are designed to be accessible to fans of all generations. More specific dates and venue locations for the summer tour are expected to be announced in the coming weeks.

​”Pokémon Night Out” promises to be a truly one-of-a-kind experience. By combining world-class musical talent with a multi-sensory journey through the entire Pokémon universe, this 30th-anniversary milestone is guaranteed to not disappoint.

Sara Landry Before Techno: Data Analyst In Austin, SXSW Events And Her Rise To Tomorrowland Mainstage

Before becoming associated with hard techno lineups across Europe and major festivals, Sara Landry was working in Austin, Texas in data analytics, including a role at YETI, while developing her involvement in music at the same time. Her academic background at New York University (NYU) was built around social and analytical fields, which later informed how she approached performance and audience response. Her early years were not centered around clubs or touring, but around balancing a structured corporate role with regular involvement in the local scene, which shaped how her career developed before expanding beyond the United States.

@electrodecksdaily @Sara Landry explains how she managed to go full time on music 🤩 | Follow for more | #music #fyp #goviral #foryou #foryoupage #learnontiktok #dj #DJ #djs #ravers #djhelp #djinterview #musicinterview #interview #djadvice #saralandry ♬ original sound – electrodecksdaily

Building A Presence In Austin Before Any International Exposure

While working full time in data analytics, Sara Landry was already active in Austin’s local music environment, taking on DJ sets outside of her work schedule and building connections through smaller independent events. These were not established club circuits or festival bookings, but early-stage opportunities where she was playing in front of limited crowds, often in informal spaces that allowed her to test different approaches to pacing and track selection. Her involvement around SXSW house parties is one of the clearer examples of this period, where unofficial events and side gatherings played a role in how artists gained early exposure within the city.

What separates this phase from a simplified “before and after” story is the amount of time spent building within that environment. She was not only performing, but also involved in organizing and shaping events, which meant understanding both the logistical side of running a night and the response of a crowd in real time. That combination created a practical foundation that extended beyond DJing alone, covering how events are structured, how audiences move across a set, and how consistency is built over repeated performances. This period in Austin is also where her identity within harder techno began to take shape, at a time when that sound was not widely represented in the city, which adds context to how her later positioning developed once she moved into larger markets.

From Local Development To Positioning Within The European Techno Circuit

After establishing herself locally, Sara Landry’s career expanded into the European techno circuit, where cities such as Amsterdam and Berlin continue to play a central role in defining the genre’s direction. This shift is important because it places her within a network of venues, labels, and audiences that are more directly aligned with hard and industrial techno, allowing her sound to develop within a scene that supports higher BPM sets and longer-form performances. Her work through Hekate Records further positioned her within that space, giving her a platform to release music that aligns with her approach while also connecting with other artists working within similar styles.

Her move into larger stages followed that progression, with international bookings building toward festival appearances that extended beyond the underground circuit. Her set on the Tomorrowland Mainstage in 2024 is often referenced because it brought hard techno into a space that has historically focused on other styles, placing her sound in front of a broader audience.

@tomorrowland The wonderful @Sara Landry at the MainStage. #tomorrowland #electronicmusic #festival #ontour ♬ original sound – Tomorrowland

That moment reflects a wider change in how festival programming is evolving, where genres that were previously more contained within specific scenes are now appearing across larger platforms. When viewed alongside her earlier work in Austin, the progression shows a clear expansion from local events into a global network, with each stage of her career building on the one before it.

Her trajectory is defined by the period where her corporate role and music work developed alongside each other, creating a foundation that carried into her later work once she began touring internationally. That early structure explains why her career has developed with consistency across different stages, from smaller events in Austin to major festival lineups, without relying on a single breakthrough moment. As hard techno continues to gain visibility across larger platforms, her position now sits within a broader shift in how lineups are being constructed, and the next phase will depend on how she continues to develop her sound and her label while working across both established venues and new audiences entering the genre.