Interview
Meet The Bausa: Norway’s Funky House Trio Taking Europe by Storm
Norwegian house trio The Bausa interview discusses breakout single Magnetic, their self-coined Scandi House sound, and what’s next for the Baerum-based three-piece.”
If you haven’t heard “Magnetic” on the radio yet, you will soon. The Bausa, a three-piece house act from Baerum, Norway, are making serious waves across Europe, and after a conversation with Fredrik, Edward, and Filip, it’s clear this is just the beginning. In The Bausa Interview, we’ll explore what sets this group apart and where they’re heading next.
The trio’s origin story is one of those happy accidents that makes for great mythology. Filip and Fredrik had been making music together for two weeks when Filip brought Edward into the picture at a high school party. “He showed me one of the tracks they made and it was so bad,” Edward laughs. “But he was interested in the whole thing, and none of my friends were making music.” A studio session at Fredrik’s home studio sealed the deal. They made a song in two hours and partied to it for the rest of the night. The Bausa was born.
The name has its own story. A friend suggested “Brødrene Bausa,” telling them it meant “boss” in German. They ran with it. Years later, on a trip to Germany, they found out it doesn’t mean that at all. “It sounds dope, it sounds cool,” Filip says, unbothered. When pressed on the actual meaning, they landed on something like “big” and “ambitious.” Close enough.

250 Tracks a Year and the Bus That Made Them
Before playlists and streaming algorithms, The Bausa were sharpening their craft in one of the most uniquely Norwegian ways imaginable: making music for russ buses. If you’re not Norwegian, this requires some explanation. Russetime is a rite of passage at the end of high school where groups of about 30 students rent or buy a bus, get it painted with their crew name and logo, commission custom songs from producers, and then party inside it every night for 30 days. They go to school during the day. They do this for a month.
One of those bus crews was called Tournée, meaning “tour” in Norwegian. They commissioned a track from The Bausa, and that song ended up becoming one of the group’s early breakthrough moments. At their peak, the trio were producing around 250 custom tracks a year for various russ groups, covering everything from hip-hop to drum and bass. “We got a lot of training from that,” Edward says. “We were mixing and mastering the tracks as well.” It’s an unconventional music school, but the output speaks for itself.

Finding Their Sound
Today The Bausa describe their music as “Scandi House,” a term they coined themselves for a style that blends disco, funk, and house in a way that didn’t fit neatly into any existing genre. Their first English-language EP came together almost by accident. They were working on a Norwegian album in January and couldn’t crack the lyrics for a particular beat, the one that would eventually become “Addicted to Your Love.” An English top line clicked where Norwegian hadn’t, and suddenly they were making an English EP.
“Magnetic,” the lead track, has been getting significant radio play across Europe, including here in the Netherlands. There’s an ease and warmth to it that translates across borders, a summery groove that feels effortless even if the work behind it wasn’t.

What’s Next
The Bausa have a busy summer ahead, with festival appearances lined up across Europe. When asked about a dream destination they haven’t played yet, the answer was India, a market with a passionate and rapidly growing electronic music fanbase that they’re clearly keeping an eye on.
As for Norway’s own scene, they’re optimistic. They see a new generation of house producers and underground DJs building something real in Oslo, and they’re quietly hinting at plans to help shape what that becomes. A house festival of their own? “We have some plans,” is all they’ll say.
In the meantime, follow The Bausa on their socials and streaming platforms. All the links are in the show notes below.
Want to hear the full conversation? Stay tuned for the complete interview, coming soon to the Ten Days in Dance podcast on Spotify.
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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