Interview
NOME Talks “Other Side” at Space Plus Bangkok
NOME Talks “Other Side” at Space Plus Bangkok for the STMPD RCRDS 10-Year Tour During Songkran
Speaking with NOME in Bangkok during the STMPD RCRDS 10-Year Anniversary Tour placed the conversation within a night tied to both the label’s ten-year milestone and the reopening of Space Plus Bangkok during Songkran. As one of the newer artists connected to STMPD RCRDS, NOME has started to gain attention through recent releases including Other Side, along with performances alongside Martin Garrix, including appearances at Ushuaïa Ibiza. His recent output focuses on melodic records that still work in club sets, something he continues to test in his performances before release, often playing unreleased tracks across multiple shows. In conversation, he spoke about developing Other Side over several months, working with Alessia Labate on the topline, and adjusting the track to sit between an underground club record and a more accessible format. He also reflected on his first time playing during Songkran, the reaction from Bangkok crowds, and how his recent run of shows in Asia is pushing him toward more festival bookings while continuing to introduce new ideas in his sets.
Being here for the STMPD RCRDS 10-Year Anniversary Tour at the reopening of Space Plus Bangkok during Songkran week, how does it feel?
“It feels really special. I’ve been to Bangkok multiple times, but this is my first time during Songkran. I love the energy. It’s special to be outside and see everyone with the water. It’s also my first official STMPD RCRDS show. I did Ushuaïa with Martin Garrix last summer, but this is my first STMPD event, so I’m really happy to be here and I hope to come back soon.”
Your recent release Other Side just came out last Friday. Can you walk us through the creative process behind the track?
“I wanted to create a real underground club track, and I tested it for about six months in my sets. At a certain point, I felt like it needed to be a bit more accessible, so I added a topline for the breaks. I worked with Alessia Labate, who wrote the lyrics. I didn’t change much on the instrumental, and that’s how Other Side came together. I’m happy it’s out on STMPD RCRDS.”
Your sound is more melodic compared to some of the heavier tracks on the label. When you’re playing live, like you did tonight at Space Plus Bangkok, how do you decide what goes into your set?
“I’ve made a lot of music in the past couple of months, so around 70% of my set was my own tracks, including unreleased ones. If you listened closely, you might have heard some IDs. I like combining melodic tracks with harder club records, and I think that balance works well.”
You’ve just finished your set here at Space Plus Bangkok. How did it feel?
“It was amazing. I love the Thai fans. There was a group right in front of the booth going crazy, and that gave me a lot of energy to go all in as well. I loved every second.”
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This night in Bangkok adds a different point in NOME’s schedule, with his first time playing during Songkran placing the set within a setting he had not experienced before. At Space Plus Bangkok, the timing also connects to the STMPD RCRDS 10-Year Anniversary Tour, where his appearance sits within a lineup that reflects how STMPD RCRDS continues to bring newer artists into its shows during a milestone year.
His recent run of releases and performances shows a clear direction, with tracks like Other Side being tested across multiple sets before release and new material continuing to appear in his performances. That approach links directly to what comes next, with a focus on playing more festivals while continuing to introduce new ideas in his sets. In that sense, the night in Bangkok does not sit on its own, but connects to a stage where his work in the studio and time on tour continue to move forward alongside STMPD RCRDS.
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MEETCH Interview: Reflections, Robots and What’s Next
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
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