Interview
Ørjan Nilsen Talks New DJ MEETCH Collab ‘Body On Me’
Ahead of his new single with DJ MEETCH, ‘Body On Me’, Ørjan Nilsen sits down with EDM House Network to talk collaboration and staying fresh.
Hi Ørjan, welcome to EDM House Network! Where are you in the world right now and what are you doing?
Ø: Hi guys and thank you! Right now I’m at home, just came back from Street Parade in Zürich and getting ready for Park Beats Festival in Poland this coming weekend.
Congrats on the new single with MEETCH, Body On Me. What was it like working together on the track?
Ø: Thank you! Oh it was so much fun, it’s always good stepping out of your comfort zone and working with new talented people, and Meetch is such a nice guy it just flowed.
You’ve said that MEETCH “reminds you why you fell in love with music in the first place.” How did he do that, and why had you forgotten?
Ø: Just the joy he has for it and the pure happiness it creates starting up. I’ve been doing this for 20+ years and even tho I haven’t forgotten, travelling for so long and working so much sometimes mean that you kinda forget how lucky you are in the end, being able to do this. The love for music and playing it tho? Will never be forgotten or go away.
You’ve had a long career, and you don’t seem like you’re going to stop any time soon. How do you stay fresh and relevant?
Ø: Not a chance!! I love this too much. Learning new techniques and dabbling with other genres creates a lot of inspiration and creativity. I think if you stop and refuse to embrace other genres or even changes in your own you’re doomed to stagnate. So far, I just love the journey of finding out new things.
It looks like you have a lot of fun making videos for your socials – are you as friendly and crazy in real life?? Is there an Ørjan Nilsen the performer, and a private Ørjan Nilsen, or is what we see what we get?
Ø: sometimes when I look at the videoes I reeeaally really wish it was a made up persona (cause God that guy can be a bit embarrassing haha) but unfortunately, I can’t even blame that… So I guess what you see, is what you get.
How was it remixing Darude’s Feel The Beat? Is it true that he performed at your school when you were a kid?
Ø: It was like a full circle kind of moment, and that track was actually my favorite of his. Yes not Sandstorm! Haha he did perform at an elementary school up here in Kirkenes, not mine tho! Was already out of elementary school at that time. Was so surreal!
Do you think trance music will ever be as dominant as it was back in the 2000s? Would you like to see it come back or do you think there are new genres of music that are more interesting these days?
Ø: I think the borders between genres are getting more and more blurred, for better or for worse. And yes, the share melodic aspect of trance means it’ll never lose potency within music, there will always be trance. Whether it’s gonna be as big as that era I have no idea, but I do think it’ll still be a major part of festivals and the clubscene for maaany years to come, in some shape or form.
We heard there’s more new music coming up from you and MEETCH, can you tell us more about that?
Ø: That is true!!! Can’t disclose too much yet, except it’ll be released on my label «In My Opinion» and cannot WAIT for it to be released!!
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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