Interview
They Call Me Steve Talks Project, 2025, Album & More
Dutch musician Jordi van Achthoven, widely recognized as one half of Tinlicker, is embarking on a deeply personal chapter with his new solo alias, They Call Me Steve. We had the pleasure of speaking with him on a number of topics.
How has 2025 been for you when you look back, what have been the highlights?
2025 has been a great year personally. I finished my first album as They Call Me Steve. But it’s also been a year I needed to step back a little from music. I needed to get out of that computer. I also moved this year to a very nice place. There is a garden where I spend a lot of time In this year. The highlight was finding rest for my brain.
What sparked the decision to introduce they call me steve as a new alias alongside Tinlicker?
The idea for the name came actually as last. There was not really a decision to make. I basically was already creating the songs. And It was just too different than the “tinlicker’ songs. So after a couple of songs I could actually feel the coherency in it. And thought it would be nice to finish it as an album. After that I had to create the name haha.
How did stepping away from the Tinlicker name change the way you approached writing music, and how do the outcomes differ?
Ive always been creating different kind of electronic music. Ive never been stuck with just one style. So actually, tinlicker was and Is the first project I’ve been so long in. And it started to bore me in a way. Because things became too mechanical because I was repeating and repeating the same things over and over again. The they call me Steve songs gave me back this freedom. And there was no pressure at all for no one to make it. And that was a blessing.
Escapism feels deeply personal. At what point did you realise this collection of tracks wanted to live together as an album?
after a couple of ideas, the songs started to tell a story. And most of them were personal. Ive been adding a lot of texture in them, background noises from locations Ive been into. Or audio notes from friends, and even my daughter. And therefor i gave myself the challenge to make an album of that. Cause that is the only way to finish it. Otherwise I keep a half collection of songs on my computer and I hate that haha
You’ve said some of these tracks were made years ago on your laptop, what made now the right moment to finally release them?
Well, the ideas for some of the songs were already there. But what happened with They Call Me Steve, I found a sound. And that sound fitted in most of the old songs. Which was very fortunate. And all of the sudden it went really fast.
How did revisiting older material feel creatively and emotionally compared to writing something new?
I sometimes compare music with for example cheese. The more you keep it, the better It becomes. Well not in all cases. But I found some songs and I forgot about them. and I forgot that I actually made that. So in a way it felt that I was remixing my own music with a fresh look.
Tracks like “Lara” are inspired by your daughter – what impact has having a daughter had on being an artist?
when I create I often look from other people’s perspective. And Lara is a song that I actually look though the eyes of my daughter. The chord and melody structure comes from a children’s song called Frere Jacques which she usually plays on my piano in the living room. So it was the first time I was looking at life as a child while creating music. That was something new and I enjoyed that very much
There’s a strong lo-fi, everyday intimacy running through escapism – What drew you to using field recordings and daily-life samples?
I think it always gives a personal touch. But it also create a certain depth in music. And that is how I see music. All the sounds are layers, like being in a living room with a bunch of people, and I see the people as instruments. You dont want everyone to stand at the same place. But if you spread everyone out, there is room for everyone. So thats how I also look at instruments and sounds. Giving them the room they need.
How do you balance making music that works both in clubs and in quiet, reflective settings like at home or in a café?
that balance goes quite naturally. In 2024 I spend a lot of time in music venues and clubs playing as tinlicker. And therefore in needed something else. and In all fairness, I actually never go to any club or dance night. so I can only make dance music from my knowledge that I have gained in my lifetime.
How do you imagine performing this material live – Does it lend itself to a different kind of setting or experience?
I mostly imaging things and then I create these things. So I had this imagination of playing my album in front of some friends and one of my favourite coffee places in utrecht called Koffie Leute. So thats what I did. 4 weeks ago I played a show there for just my friends. And It was great! Its been recorded so its going to be uploaded at some point.
What is on top of your XMAS list right now?
World peace, no war. More love
And what future goals do you have for your career or yourself in 2026?
Playing shows, making another album. and I cant wait cause I already started making new tunes.
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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