Tomorrowland launches its first-ever sneaker line with seven WR1 colorways following its debut at Tomorrowland Belgium

Over the years, Tomorrowland has expanded far beyond festival merchandise, with its name now appearing across fashion, fragrances, jewelry, homeware and a growing range of lifestyle products. That catalogue is now entering footwear for the first time with the launch of the WR1, a new sneaker line developed by the brand’s in-house fashion team over more than a year. Available in seven colorways, the design takes inspiration from natural forms including dragonfly wings and mushroom gills, while its first public introduction came at Tomorrowland Belgium 2026 before the wider international release.

 

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Tomorrowland Brings Its Design Language Into Footwear

With footwear introducing an entirely new product category for Tomorrowland, the team spent more than a year developing the WR1 specifically for everyday use. The design continues several visual ideas already associated with the brand’s fashion and creative work, giving the sneaker recognizable Tomorrowland details without treating it as conventional festival merchandise.

Much of the inspiration comes from patterns found in nature, particularly the structure of dragonfly wings and mushroom gills. Those references appear across the layered upper, curved detailing and sculpted sole. The range includes White Glacier, Black Forest, Silver Moon, Redwood, Deep Moss, Solar Violet and Arctic Glow, with launch prices ranging from €129 to €179. Materials differ between versions and include full-grain leather, cow suede, imitation microfiber and mesh.

Before opening sales internationally, Tomorrowland introduced the WR1 directly to attendees at Tomorrowland Belgium 2026. Dedicated sneaker stores across the festival grounds gave visitors the first opportunity to see and order the new footwear in person. Early online access followed on September 13 at 15:00 CEST, before worldwide sales opened on September 14 through the Tomorrowland Store and the brand’s flagship store in Ibiza.

Lost Frequencies, Miss Monique and Novah Front the WR1 Campaign

Electronic music remains part of the launch through Lost Frequencies, Miss Monique and Novah, who feature in the official campaign for the WR1. The three artists represent different areas of the electronic music scene and each tour internationally, connecting the sneaker with people already familiar with Tomorrowland through its festivals and music releases.

Their involvement comes as Tomorrowland continues developing a retail business that operates throughout the year. Alongside its online store and international pop-ups, the brand has a permanent flagship location in Ibiza and sells products across fashion, accessories, fragrance, wellness and homeware. Its collaborations have also extended into other categories through names including Loop, Grown Alchemist and Sarda.

Adding footwear gives Tomorrowland another category within a product catalogue that has grown considerably since the brand first began selling T-shirts and caps more than 15 years ago. The WR1 also marks the first time its in-house fashion team has developed a sneaker from the ground up, taking a part of the Tomorrowland brand that began with festival clothing into a completely new area of its year-round fashion business.