Interview
Chewna Chats Love For Electronic Music, Journey As A DJ & Producer, Goals & More
Today, we’re joined in conversation by Producer and DJ Chewna — an Artist on the rise within the Electronic Music space, continuing to pave a path where passion, creativity, and determination converge.
Rooted in rhythm, soul, and a genre-fluid mindset, his sound moves between the nostalgic essence of House music and forward-leaning textures, offering music that reflects his background and his wide palette of sonic inspirations. With a firm focus on his creative evolution, aiming to share his approach with the global musical community, Chewna steps into his next chapter with dedication and a clear artistic vision.
Following releases like ‘What Is Real’ and ‘Infinity’ — which recently reached #8 on the Beatport chart — we’re excited to sit down with him to explore the moments that have shaped his journey and what he has lined up for the road ahead.
Hi! How are you?
Could not be better!! Thank you!
To start, can you tell us where the name ‘Chewna’ comes from? What does it represent for you?
Great question. ‘Chewna’ is actually a playful twist on the word “tuna” — it started as an inside joke but evolved into something that stuck. Over time, it’s come to represent versatility and fluidity — I never wanted a name that boxed me into one genre or vibe. ‘Chewna’ feels like freedom to experiment, to blend sounds, and to not take myself too seriously in the process.
Can you tell us a bit about yourself—what does life look like for you outside of music?
Outside the studio or the booth, I’m deeply into creative exploration. I read a lot, I love film, and I travel as often as I can — I’m always chasing inspiration in unexpected places. I’m also a bit of a wellness nerd, so I try to stay grounded with meditation, training, and time in nature when I can get it.
What first sparked your love for Electronic Music?
It was a set from DJ Heather for Radio One as an essential mix at Youseff’s night, Circus in Liverpool that completely rewired how I thought about music. The energy, the connection, the storytelling without words — it just hit something deep. That moment lit a fire that hasn’t gone out since.
When did your journey into music production and DJing begin?
It started properly in my late teens. I was messing around with old DAWs, sampling random sounds, and trying to replicate tracks I loved. DJing came soon after — once I realized I could shape a night’s energy with music, I was hooked. From there, it became an obsession – with me making tapes for people at my school with all the latest vinyl I had picked up that weekend.
Which Artists first caught your attention, and how have your influences evolved since then?
Big influences have been MAW, Kerri Chandler, Green Velvet, and Derrick Carter as they had a huge musical element to their sound which I loved and still play a lot of their tracks now. My palette is always evolving, and I think that’s how it should be.
How would you describe the sonic identity you’re developing right now? What elements do you think define the ‘Chewna’ sound?
I’d say the ‘Chewna’ sound sits somewhere between nostalgic and futuristic. Think warm textures, unexpected samples, groove-driven basslines, and a lot of soul. I love surprising the listener — whether that’s a leftfield vocal chop or a beat switch that flips the mood. It’s about movement and memory. I also love original vocals and spend a lot of time with vocalists getting the right sound for each of my tracks.
What goals are you currently working towards in your musical journey?
Right now, my focus is on refining my live set and preparing for some pretty exciting releases. I’m also collaborating with visual artists to bring a more immersive experience to shows — I want people to feel like they’ve stepped into another world. I really enjoy taking clubbers on a journey and that’s something I want to do as much as possible.
How do you see your artistic direction evolving in the years to come? Are there any new genres or styles that you are eager to explore?
I’m fully committed to deepening my sound — there’s so much richness in the rhythm, culture, and emotion of these genres. I’m exploring more tribal percussions, live instrumental layers, and vocal elements that bring a raw, human energy to the tracks. My goal is to evolve the sound in a way that feels global but still rooted — pushing the boundaries while staying true to the essence of what makes House Music so powerful.
Finally, tell us what you’re currently working on – can we expect any releases or performances soon?
Absolutely. I’ve got a wave of new music in the pipeline that I’m really excited about — a few solo tracks and a couple of collaborations with producers I’ve looked up to for years.
On the performance side, it’s shaping up to be an incredible season. I’ll be playing at Ministry of Sound in London, Eden Ibiza, and Avyca Ibiza, which have always been dream venues for me. Each set is going to be a unique journey — I’m pouring everything into making them unforgettable.
From our conversation, Chewna is clearly just as motivated as ever, building momentum as he prepares to release new music and take to the stage at some of the top venues within the Electronic Music space. With a clear sense of direction and a growing body of work, he continues refining his approach, pushing deeper into elevating his live sets and exploring new sonic territories.
As we wrap up our interview, we thank Chewna for taking the time to speak with us and look forward to seeing where his journey leads next. With plenty of promise and creativity ahead, he is no doubt one to keep up with, following him across social media to stay up-to-date with his upcoming releases, news, and projects.
Chewna Online
Beatport | Soundcloud | Instagram
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
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After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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