Interview
Chilsta Interview: Afro House Evolution And Fashion-Tech in Shanghai
South African-born, Shanghai-based DJ and producer Chilsta brings a sound that flows across genres. Inspired by his dad’s house music growing up, he’s played respected venues and shared stages with artists like EDX and Kyle Watson. Now, he’s focused on refining his sound and setting the tone for 2026.
What key lessons or shifts from 2025 are shaping how you’re approaching 2026?
I’m learning how to approach life through balance. It’s been a hectic and stressful year, but I won’t give up. Next year, I’ll be more productive, yet balanced and try not to take myself too seriously. Things don’t go well once I’m too serious. It’s important to have fun too.
When you think about 2026, what excites you most about the projects or ideas you’re planning to explore?
Musically, I’ve been working on tracks that are unique to me. I think I’m forming my own identity and focusing on what makes me unique as an artist and having the confidence to go by how I feel. It’s lovely. Another creative project I’m working on is a venture into the fashion-technology space.
I’m launching the MVP of my Technology startup SuitUp and turning it into a functioning business. It’s been a lot of hard work, but the pieces are finally coming through. Basically, SuitUp, is a mobile-first solution to make tailored suits accessible through your device where a user can upload a body photo of themselves and then we’ll be using AI to create accurate and custom body measurements for tailored clothing.
It’s exciting. I’m in Shanghai, China, the perfect place for this. The supply chain is in the country. There’s a vibrant tech community and E-Commerce is a way of life.
Are there any creative directions or sounds you feel ready to lean into more in the new year?
I think my theme is still Afro House but I’m trying to make sure there’s more energy and melody. I’m crafting tracks that can be integrated into a set for a large audience and festival.
Is there a personal or professional goal you’re setting for 2026 that feels especially important to you right now?
I’d love to have a signing with a reputable Electronic Music label. Personally, I just want to enjoy life and take myself less seriously (I can sometimes be intense haha).
How do you hope your project or brand will evolve over the next year compared to where it stands today?
I hope to get more support from bigger DJs and that my music crosses multiple borders. I want to set the foundation for international bookings as well.
Are there any collaborations, spaces, or industries you’re particularly interested in exploring in 2026?
I’m exploring SuitUp, my fashion technology startup in Shanghai. I see fashion as another expression like music. The industries go hand-in-hand.
What does “growth” look like for you in the year ahead, creatively, culturally, or commercially?
More bookings and music that resonate with people around the world. I’m hoping the world will get a feel of ‘Chilsta’.
Is there something you’ve been holding back on that 2026 feels like the right time to finally pursue?
Curating my own events. I want more control of the vibe.
How do you want audiences to experience your work differently in 2026?
I want my music to heal people and help those who are going through difficult times. After having a great set, I sometimes remind myself that I DJ for people to enjoy themselves and get away from the monotonous problems and responsibilities of life. I hope my productions do the same.
If you could describe your vision for 2026 in one sentence, what would it be?
Enthusiastic.
Looking ahead to 2026, Chilsta is all about evolution, drawing inspiration from diverse styles to create fresh, boundary-pushing music. From Durban to Shanghai, he’s ready to take listeners on a journey of unforgettable beats.
Chilsta Online
Spotify | Instagram | Soundcloud
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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