Interview
Jaki Nelson Interview: Reimagining Loreen’s ‘Is It Love’ for the Dance Floor
Jaki Nelson Interview takes us behind the scenes of her new remix of Loreen’s ‘Is It Love,’ sharing insights into her intuitive creative process and more.
Following the release of her new remix of Loreen’s ‘Is It Love’, Jaki takes us behind the scenes of the project. She shares insight into the collaboration, creative process, and the ideas that shaped the final track.
Hi Jaki, how are you?
I’m finally feeling like a member of the living again! I got the super flu right before Christmas and it knocked me out for 3 weeks before a complication from the coughing landed me in urgent care. Still recovering from the complication, but the actual sickness has at last subsided.
Congrats on the release of ‘Is It Love’ we wanted to ask, what’s the most challenging part of making a new version of a song that’s already so well known?
It’s finding that balance between honoring what people already love about the song and letting it exist confidently in a club-forward space. You want the emotional core to stay intact, but you also have to be brave enough to reimagine it for the dance floor.
If you could go back to day one of the creative process for this song, is there anything you’d do differently now?
Honestly, not much! That’s rare for me to say. Sometimes distance gives you clarity, but in this case the instincts were right from the beginning. The process felt very smooth and intuitive.
Was there a lot of “back and forth” in the studio, or did the vision click instantly?
The vision clicked almost immediately. I had exactly one production note on the entire song – a nerdy music theory thing – and that was it.
This is a very danceable track, where is your dream club to hear this played and why?
I would absolutely die to get a chance to play this track live at Ushuaïa Ibiza as part of a hybrid DJing/live performance style show. Their space compliments the live element so effortlessly, and the energy there is unmatched.
Are you a “morning person in the studio” or a “late-night session” type of artist?
No one ever asks me that! Late morning, for sure. Getting me out of bed before 9 a.m. is a challenge, but I have a home studio, so I usually go straight in and work until around 8 p.m. That said… I’m a bit of an addict, so it’s not uncommon for those sessions to stretch past midnight.
What’s the one piece of gear you can’t live without right now?
There’s WAY more than one, but if I absolutely had to narrow it down, that would have to be my Neumann u87 – a singer can’t do anything without a great mic!
Was there a specific reference track you kept in mind to get that specific club energy?
I actually wasn’t in the room for the production on this one! Polyma+h sent me the track fully fleshed out. From the first listen, I knew I needed my voice and my name on it.
How do you manage the tension and release in the track to make sure the peaktime impact really hits?
In this case, the song was already written, so the building blocks were all there already, so my role is to lean into the story and find my own perspective within it such that the honesty shines through. At that point, it’s all about setting up the builds emotionally and making sure they land at the right moment for the dance floor.
Did any happy accidents happen during the session, like a sound or a vocal run you didn’t plan but ended up keeping?
Happy accidents are a core principle of how I operate. I loop-record sections over and over until I fall into this almost trance-like state. I give myself permission to mess up, to experiment, and to push things emotionally, and that’s exactly where the magic happens.
With this release, she continues to build momentum through collaboration, experimentation, and a clear sense of identity. As her sound evolves and her presence expands within the Electronic music space, this project stands as another confident step forward with more to come on the horizon.
Jaki Nelson Online
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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