Taking bolder initiatives, GiNN 諸葛靖 has kick-started the year with the dark and audacious single ‘//MHM//’. Much aligned with the singular trademark that has gained him a breakthrough in the scene, the first single from the LA-based artist sets the bar high with a robust, experimental production in cohorts with imposing vocals.
GiNN 諸葛靖 has a rather magnetic discography, mostly because his tracks brandish his deep, raspy vocal timbre over speaker-rattling productions that coalesce an eclectic slew of genres; from trap, electro-pop, and dance music, the Asian-American artist has prioritized in carving out a niche that is dynamic and genre-fluid, given a catchy label of “Electrohop” by the said artist to simplify an otherwise intricate and unconventional sound. Popularity hasn’t escaped his branding, as GiNN 諸葛靖 has steadily amassed millions of views over TikTok and other social media, while enthralling audiences onstage at the Heads in the Clouds Festival in Guangzhou (by popular indie imprint 88rising). His other achievements include the recent success with his 2024 EP ‘//MAKES SENSE//’, which has drawn hundreds and thousands of plays in a relatively short time.
Following in the footsteps of his most well-known track ‘暈(Dizzy)’, this tune stands apart with its decadent inclinations: ‘//MHM//’ immediately casts an undaunted tonality with the gravelly rap vocals; its partner in crime is a stealthy electro-pop beat, remaining on a four-by-four beat rhythm over a plucky sub bassline, sharpened by interspersed snippets of distorted synths and samples. Defying expectations and lasting just over two minutes, the suave minimalism and brazen performance prove to be every bit of an earworm.
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