Axtone, a name stamped in the minds of many electronic music lovers. The label has released some of the biggest house tracks ever and is well known for being founded by Swedish legend Axwell.
Although, in the past years, the name has lost some of its power, with few releases and no anniversary celebrations, affecting the brand.
Online, fans spoke out expressing their disappointment regarding the lack of involvement showed by those who run the business.
Now, it looks like Axwell has resigned from any role at the label. According to the UK Companies House website, the DJ left the director position on the 22nd of November, the same day that the Axwell‘s role of a person with any significant control in thewas ceased.
The founder seems to have sold Axtone to Parham Benisi, partner in the investments team of Swedish company, Pophouse Entertainment.
Pophouse specialises in acquiring music catalogues and developing entertainment brands. Avicii, Swedish House Mafia, and KISS are among the artists whose catalogues are owned by the company. With Axtone being added to their list, a revival could be possible considering Pophouse‘s views to developing brands.
Axtone was born in 2005 and since then has brought the world sounds like Axwell‘s “Centre of The Universe,” “Sunrise” by The Aston Shuffle and Tommy Trash, as well as D.O.D‘s hit, “Sleepless” and many others.
Throughout time, the label has hosted stages at big festivals such as Tomorrowland and Creamfields, as well as parties during Miami Music Weeks. Besides this, it has also played a big part in launching new artists.
In recent years, less and less music has been published by the label. In 2024, only four songs were released on Axtone, and posts on social media have been rare, causing the label to lose publicity. With the new ownership in place, Axtone‘s legacy will hopefully get back on its feet, although without Axwell, it may never be the same again.
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