Interview
Julian Jordan Talks “Right Nahh,” STMPD Tour, Space Plus Bangkok
Julian Jordan Talks “Right Nahh,” STMPD RCRDS 10-Year Tour, and Space Plus Bangkok During Songkran
During the STMPD RCRDS 10-Year Anniversary Tour stop in Bangkok, we spoke with Julian Jordan at Space Plus Bangkok, where the night also marked the club’s reopening during Songkran, placing the show within a wider moment for the local circuit. The tour itself reflects ten years of STMPD RCRDS since its launch in 2016 under Martin Garrix, with a roster that has remained visible across major festivals such as Tomorrowland and Ultra Music Festival while still maintaining a strong presence in clubs. Julian Jordan has been part of that lineup for years, first gaining wider attention through early collaborations like BFAM and continuing with releases such as Oldskool alongside Will Sparks, alongside a steady run of solo tracks that move between vocal releases and records aimed for club play. In conversation, he spoke about how his latest track Right Nahh began as an instrumental idea before the vocal was recorded months later, how his approach in the studio now follows his own listening habits as they shift over time, and how that thinking carries into his sets, where reading the crowd remains central, especially in a club setting where the response on the floor directly influences how the set develops.
So the first question I want to start with is your latest track, “Right Nahh.” What was your creative process like when you made it and what part of the track came to you first?
“It’s funny. It’s an older track that I made, I think about a year ago. The instrumental idea was already there, but I wanted to make something that sits between a vocal track and something you can play in a club. I recorded the vocal a few months ago and still had the project, so I decided to put the vocal on it and see what happens. That’s how ‘Right Nahh’ came together. It was basically two projects merged into one.”
Over the past year, your production process has likely changed with trends and everything. What would you say changes the most when you’re working on a track?
“I don’t really try to follow trends. I just follow what I like. My process doesn’t change much, but my taste in music does. When I hear something being used a lot, I feel like doing something different to keep myself challenged. As a producer, you always have to challenge yourself and make something that surprises both you and the crowd. When I’m in the studio, I think, ‘If I’m standing in the crowd right now, what would I want to hear and what would I go crazy to?’ That’s what I try to make.”
Now we are here at Space Plus Bangkok for the STMPD RCRDS 10-Year Anniversary Tour. Does being here on this occasion change how you approach planning your set?
“I used to be really into planning my sets, but I changed that. Big festivals are different because you’re playing for a bigger picture, but in clubs you have to read the crowd. For club shows, I don’t prepare that much. I have tracks ready, but I like to go with the flow. That’s when I have the most fun, when I can read the crowd and build a connection. That’s the art of DJing for me. If I prepare too much, I feel like it would ruin my set.”
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You’ve been part of STMPD RCRDS for a long time now. How does it feel to be here in Thailand for the anniversary tour, especially with Space Plus Bangkok reopening during Songkran?
“I love it. I feel super blessed to be here. I was here a few years ago and haven’t seen the club yet after the renovation, but I’ve heard about it. I’m excited to see it and to be here again. It’s always special to be part of moments like this and to build new memories.”
For Julian Jordan, this return to Space Plus Bangkok sits between familiarity and change, coming after previous shows in the city but now within a different version of the venue following its reopening. That timing also places the night within the wider context of the STMPD RCRDS 10-Year Anniversary Tour, where artists who have been part of the label over time return during a milestone year, linking individual sets to a longer timeline that goes beyond a single show.
As someone who has remained closely connected to STMPD RCRDS, his presence in Bangkok reflects that ongoing role within the label, especially as it moves into its next phase after ten years. Rather than focusing only on past releases or earlier collaborations, this moment points forward, where his recent output and continued touring sit alongside a label that continues to expand its reach across both clubs and festivals. In that sense, the night at Space Plus Bangkok does not just mark a return to the city, but also positions him within what comes next for STMPD, where artists tied to its core identity continue to carry that direction into new releases and future shows.
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Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
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