Interview
MikeR Interview: Management Consultant To Progressive House Anthems
MikeR interview on how he transitioned from management consulting to performing across Europe. Learn about his style, turning point, and more.
MikeR is a DJ and Producer focused on Progressive House and Melodic Techno with emotion and forward motion. His music is designed to lift people up while staying firmly locked to the dance floor, turning real-life moments into melody. Having played venues across Europe, MikeR’s sound balances melodic intensity with driving energy.
Hi MikeR! How are you doing today?
I’m doing very well, thank you. There’s a lot happening at the moment, so it’s an exciting time overall.
To start off, what is your earliest memory of music, and how did that lead you to the electronic scene?
My earliest musical memories go back to the 80s, when I was a kid. Some of the first records I ever bought were by Orchestral Manoeuvres in the Dark, including their hit “Joan of Arc,” as well as Depeche Mode’s “Everything Counts” and New Order’s “Blue Monday,” a track I still play in remixed form in my sets today. That early exposure to Electronic sounds laid the foundation for discovering House, Techno, and Trance in the late 80s and early 90s.
Was there a specific moment when you realized music was your true calling?
Yes, that moment came in 2017 when I watched Armin van Buuren’s Tomorrowland set. I loved the opening with “I Live for that Energy,” which instantly took me back to my clubbing, party, and DJing days as a student. Shortly after, Armin released an online masterclass on Electronic music production. I watched it, bought a new laptop, a DAW, and plugins, and got completely hooked. I started producing and picked up DJing again so I could share my own music.
One defining moment was a gig I played in Barcelona in late 2018. The crowd was fully engaged, hands in the air, and the intro track to my set, “Digital Era,” which I had produced only days before in late night sessions, set the tone perfectly. That was when I realised that music was more than a hobby for me.
Initially, I produced and DJed alongside a full-time career as a senior partner in a management consulting firm, but over time I devoted more of my free time to music because of the energy it gave me.
How did your upbringing or the city you grew up in influence the rhythm and vibe of your music?
I grew up in Cologne and studied in Aachen, close to the borders of the Netherlands and Belgium. During that time in the late 80s and early 90s, House, Techno, and Trance were emerging, and I was clubbing in places like Warehouse Cologne or Königsburg in Krefeld.
I was especially drawn to early Trance tracks with mystical melodies and airy vocals, such as “The Age of Love” (Jam & Spoon Remix), “Love Stimulation” by Humate in the Paul van Dyk Remix, and “For an Angel.” Those influences still shape my melodic approach today and led me to DJ at student parties in the early 90s.
How do you balance staying true to your style while experimenting with evolving trends in electronic music?
I would describe my style as uplifting, melodic, and energetic music that puts people in a good mood. That’s the core I try to bring into every track. My focus is mainstage Progressive House, but I enjoy blending in Trance elements, as in my recent track “All Good Things.”
I’m also inspired by elements of modern melodic techno and have explored that sound in tracks like “Blue Zone” and “Head in the Sky,” always through a melodic and uplifting lens. I’ve even experimented with Afro House for warm up sets, although my main artistic direction remains clearly Progressive House.
How do you know when a track is finally finished? Is it a feeling or a technical checklist?
While I do have standard production routines, I don’t follow a strict technical checklist. It’s very much a feeling. Does the track make me vibe? Does it create emotion and energy on the dance floor?
I listen to it on different systems, from studio monitors to club systems, headphones, and the car. I check loudness levels and compare it with reference tracks, but ultimately, it’s about how the track feels.
What is the best piece of advice you’ve ever received from a fellow producer?
Make sure your drums and bassline are strong for a dance track, because that’s what ultimately moves the crowd. Sometimes it even helps to start with the groove rather than the melody. That advice was very valuable for me, as I naturally tend to focus heavily on melodies and vocals.
Are there any dream collaborations you’re hoping to make happen in the next couple of years?
In Progressive House, I’d love to collaborate with emerging artists like Matt Pridgyn or Amel. Working with established acts such as DubVision, Third Party, or Martin Garrix would be a dream.
On the vocal side, collaborating with artists like Sarah de Warren or Jex would be amazing.
Looking back at your journey so far, what has been the most significant turning point for your career?
Attending ADE for the first time in 2025 was a major turning point. It made me realise that growing as an artist means putting yourself out there, connecting with people, and working with those who understand the industry better than I do.
Are there any non-musical sources of inspiration that find their way into your tracks?
Yes, definitely! Nature and landscapes inspire many of my tracks, such as the Nicoya Peninsula in Costa Rica for “Blue Zone” or the Dubai desert for “Desert Gate.”
I’m also inspired by personal life experiences and transitions, which often influence the theme and emotional tone of my music.
Finally, what is the ultimate goal or legacy you want to leave behind in the world of music?
My goal is to leave behind timeless, uplifting music that helps people forget their worries for a moment and connects listeners around the world. At the heart of it, my focus remains uplifting Progressive House that works emotionally as well as on big stages.
If I can also show that it’s never too late to start producing music and sharing it on stage, that would mean a lot. Playing a major festival stage one day would be the ultimate dream.
As he continues to release new music and push his sound forward, MikeR remains focused on one thing above all else: creating music that connects emotionally while driving the dance floor.
MikeR Online
Spotify | Instagram | Beatport
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MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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