Party Favor and Georgia Ku are back with a new single ‘Once More’ out now via Area 25. The duo premiered the official music video on Youtube, which featured the pair stuck in a tumultuous love story and Georgia unable to escape unrequited love. This is the second track Party Favor and Georgia Ku have released together, following their 2016 hit ‘In My Head’ (#1 on US Dance Radio).
Set in a vaporwave bar, the music video portrays a unique performance from Georgia as she attempts to end the relationship but always finds herself coming back to Party Favor. Engaging the viewers with revolving and spinning camera shots, the transcendent video creates a stunning visual experience from the perspective of Georgia. The video is dark, edgy, depicts slightly futuristic aesthetics and overall shows the internal struggle of a relationship that is meant to end.
Widely-known for collaborating with some of the biggest names in music including Gucci Mane, A$AP Ferg, Diplo, Migos, Lil Baby, Rich the Kid and Dillon Francis, multi-genre producer Party Favor has become one of the most sought-after acts in the industry and contributed to producing hit tracks including festival staple ‘Bap U’, ‘Wave’, along with a smash remix of ‘Rack It Up’ ft Diplo. Currently releasing through his own Area 25 imprint, Party Favor has dropped a hit album ‘Layers’ and EP ‘Party and Destroy’, with the latter hitting #1 on US Dance Radio, #2 on iTunes Dance, and #7 on Billboard‘s Dance radio charts. Party Favor debuted his new underground project with Nitti Gritti named SIDEPIECE. Released on Diplo’s latest underground label Higher Ground, their second track ‘On My Mind’ hit #1 on the Beatport charts, #1 on Dance Radio, and eight consecutive weeks at #1 on 1001Tracklists. Securing residencies in Las Vegas with Hakkasan Group (Hakkasan, Omnia, Wet Republic) and E11even in Miami, Party Favor continues to defy barriers with his unique producing style and shows no signs of slowing down.
Georgia Ku is a multi-talented songwriting sensation acclaimed for writing worldwide smashes including Martin Garrix & Dua Lipa’s ‘Scared To Be Lonely’, along with hits by stars such as Rita Ora, Fifth Harmony, Zedd, Skrillex, Kiiara, Illenium, and more. With nearly 1 billion streams under her belt, the Newcastle, England-born artist has now stepped into the spotlight on her own. Written by Georgia herself, her debut artist single on Atlantic Records ‘What Do I Do?’ was produced by Monsters & Strangerz and has amassed over 2.1 million global streams. Ku’s stunning vocals are also featured on NOTD & Felix Jaehn’s chart-topping dance-pop hit, ‘So Close’, which quickly ascended the US Top 40 with over 102 million global streams and counting. After performing ‘So Close’ with NOTD on Live with Kelly and Ryan and the song is now nominated for the iHeart Music Award’s “Best Dance Song of the Year”. Most recently, the talented artist was featured on ‘Hold On’, a song she wrote for Illenium’s new album ASCEND.
Stream the music video below.
