Going through social media often feels like an exercise in futility, yet there are rare situations where it’s not: case in point is Phake‘s newest project, ‘Live Big, Love Fast’, which came into existence from an unexpected but fulfilling happenstance. Making the most of that opportunity, the electronic producer has formulated a dance beat meant to rouse the crowds, but there’s more to the song than just high-octane arrangements— it encases relatable feelings that listeners can hold onto long after the track’s finished.

Emerging at a deservingly quick pace in the scene, Phake is a DJ/Producer who has attuned himself to crafting “emotional rave music.” This mentality has helped the uprising star to engineer productions brimming with deep sentiments, positioning his release catalog into something that doesn’t obsess with technicalities, but pure vibes instead. Targeted for the broad audience, Phake‘s signature melds radio-ready dance-pop sensibilities with rave-ready elements; this has fetched him resounding success after his debut in 2023, with several songs amassing hundreds of thousands of plays on Spotify alone. Noteworthy and well-performing tracks from Phake include “On A Friday Night” (a Fred Again-inspired deep house with mellow R&B vocals), the moody heartbreak house number “I Hate Goodbyes,” and “Back For You” (featuring Robin Vane) with pulsating melodic techno hooks and a heartfelt vocal act.

“Live Big, Love Fast” germinated from a sample procured by Phake after having stumbled upon a song online. Being already devoted to the indie-pop realm, he flipped this snippet around into a full-fledged dancefloor weapon, without diluting the emotions from the original; the song initiates on a melodic synth and wistful singing, as the lyricism vents about the unrealistic and filtered standards of love and life curated overtly on the internet, inflicting loneliness. Massive piano chords are struck right after, and swift percussions are sequenced to an uptempo groove in the anthemic house drops— intense and heady altogether.