Interview
TATE SEDAR Closes Out 2024 With A Bang, Releasing ‘Coming Home (I.M.U)’
As we step into 2025, it’s the perfect time to reflect on the incredible music that closed out 2024—particularly the outstanding single ‘Coming Home (I.M.U)’ by TATE SEDAR.
Released on December 6th, ‘Coming Home (I.M.U)’ marked the sixth and final release of 2024 for the San Francisco-based artist, serving as a perfect ending to a remarkable year. TATE SEDAR treated his fans to an number of unforgettable tracks throughout the year, including ‘San Francisco’, ‘Wish I Could’, ‘Emotions’, ‘Our Goodbye’, and ‘Overload’. These songs remain fan favorites, and ‘Coming Home (I.M.U)’ is undoubtedly poised to join their ranks.
Like what came before, ‘Coming Home (I.M.U)’ delivers mainstage festival energy, blending power with euphoria. The track masterfully blends emotional, homesick female vocals with driving beats that reflect TATE SEDAR‘s roots in electro and progressive house. It’s a journey through identity and nostalgia, underpinned by the sights and sounds of his hometown, San Francisco—a theme beautifully captured in the accompanying artwork.
Stream this single below and on all other platforms here.
The story of TATE‘s signature sound dates back to 2023. With performing taking up the majority of his time, he didn’t have time to spend in the studio. By moving to Los Angeles in 2018, it allowed him to work in nightlife, traverse the commercial & underground worlds of music and educated himself in the infectious genre markets of electronic and pop within LA’s musical DNA. During this time is when TATE began to form his homemade signature sound. Although already in love with bass and future house, he became engrossed with the eclectic sounds of garage music and modern dancepop. And while learning the lay of the land in LA’s house and techno landscape, he eventually was graced with major shows from Insomniac Events and acquaintances with some of his muses: Wolfgang Gartner, Deniz Koyu and Dubvision. A rare session in that summer of ‘23 led TATE to the chord progression that eventually became ‘Coming Home’. However – even with the start of catchy vocal chops and an endearing guitar hook, there was nothing quite there to anchor it.
In what ultimately became a turning point for TATE ater that year, he saw value in inspiration both old and new. He found nuance in both analog instrumentation and emulation in dance music – citing the album ‘Illusion of Depth’ (2020) by Mat Zo as a source – and realized that both the nonelectronic music (R&B, rock and hip-hop) as well as progressive sounds of his personal development could be a collective beacon for his creativity. In searching for a press shots, Angelino Heights – one of the first neighborhoods in LA with Victorian and Edwardian homes like those in SF – instandly came to his mind. He felt that it was the perfect analogy of how he finds his home both in music and his surroundings. To add to this notion, he comments:
“If anybody knows me well, they know I love San Francisco. And if you don’t – listen to my music.” – TATE SEDAR
It was finally with a third vocal take and incorporation of post-EDM elements – bells, piano, strings and mandolins – that the chord progression of ‘Coming Home’ came alive and began to germinate in production. The progression always reminded him of the running hills and drives with houses of old and new architecture within San Francisco as well as some nostalgia – leading to that large 80s-like chord stab before the second build. ‘Emotions’ ft. PSCYHEDELIC) was his first experiment in post-EDM, but ‘Coming Home’ and its vocal tied a new sense of authorship to his post-EDM sound: one that could incorporate the progressive styles of his mentors into its definition and part of himself & his home in its results.
Once again, TATE cements identity in more than just vivid production with another jubilant and radio-welcoming soundscape throughout ‘Coming Home (I.M.U)’. San Francisco has always been his north star, and although he began his journey into post-EDM this year with another track of his birthplace’s namesake, his new single elaborates on his passion of The City by The Bay and an ongoing voyage of his sound. Call it cliché or overrated, but the theme of home is timeless, and TATE’s song – even in its makeup – is nothing but that.
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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