Interview
DJ Dris Goes In Depth About His New Single ‘Work’
In this exclusive interview, DJ Dris dives into the behind-the-scenes of his latest release, ‘Work,’ featuring Natalie Graham. The track, a soulful fusion of House and Afro music, showcases DJ Dris‘s signature sound while highlighting Graham‘s enchanting vocals and creative lyricism. During our talk, DJ Dris shares insights into his collaboration with Natalie Graham, discussing the friendship and mutual respect that led to their partnership, while giving a glimpse into his creative process, detailing how the track’s instrumental came together through experimentation and a bit of serendipity.
Let’s find out more about DJ Dris’ latest release ‘Work,’ and its story and production process.
Hi, DJ Dris! Congrats on the release of ‘Work’ with Natalie Graham! How have you been?
Thank you! And as usual, I’m doing great.
We would love to hear your concept and inspiration behind this track and title, ‘Work.’
To be honest my inspiration for the track was really just a soulful fusion of House and Afro music. The lyrics I left to Natalie Graham to be as creative as she wanted. She worked with her co-writer Adrian Roye on the lyrics and the quirky concept. Then the rest is history.
You’ve worked together with Natalie Graham before, how did the collaboration with her came to be this time around?
This collab was a right moment/right time thing and the friendship we have crafted since the last release we did together “Kiss and Tell.” I have always sent her songs here and there and she has honestly been an avid supporter and friend, so when she heard the instrumental to “Work” she was on board straight away.
How would you describe ‘Work’ to a first time listener?
It’s a soulful Afro House song with enchanting lyrics that will leave you feeling sexy and in a good mood.
What about ‘Work’ would you say defines your signature Afro House sound?
Definitely the tom pattern, hi-hats and congas. That’s a running theme through my music.
What musical influences would you say may have played a part in shaping the sound of this release?
I will always say my favourite artist growing up was Nas due to his lyrical art. Donaeo on ‘Devil In A Blue Dress’ has also always been an inspiration to me. The genre of Funky House ultimately shapes my music as you hear it today and I think the lyricism side of it also shows in ‘Work’.
Could you share with us your creative process in structuring this track?
To be honest it was a beautiful accident. I literally create music most days, so this was one of those days. Trademark metronome kick then I played in a conga pattern. From there, I literally looked for a stab sound that complimented the 2. Once I had that, I looked to fill the void using other percussive sounds, i.e the rim shot and the toms. Followed this with the shakers then just needed pads that worked and that was the instrumental pretty much sorted with the use of a pluck here and there. I left the rest to Natalie and thought she did a great job when she sent through her stems.
What about this track is different from your previous releases?
This track is very soulful compared to my usual productions. I would say due to the lyrics the bounce and the feel, it ultimately comes across soulful.
Do you have plans to perform this track live with Natalie in the near future?
Definitely. It’s in the pipeline, I’ll be posting more about this on my socials soon so make sure you give me a follow : www.instagram.com/deejaydris
What more can we anticipate from DJ Dris? Got anymore collaborations in the works with Natalie or other vocalists?
Definitely, I have a lot of music coming out this year. I release a song every 2 weeks on all streaming platforms. I also have some collabs coming with emerging vocalists Roxa Damas, Olivia London and also Zack Goffe. So I’m super excited and honestly can’t wait to share our creations with everyone.
We wrap up this interview thanking DJ Dris for his time and for sharing more details about the process behind-the-scenes, his collaboration with Natalie Graham and some insight into his own production methods. While he teases some more music on the way, make sure to follow him on social media to remain updated on his new releases, projects and live shows.
Stream this single below.
Follow DJ Dris:
Website | Spotify | Instagram
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
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After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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