Interview
From 2017 to Neon X: KSHMR on His Longstanding Neon Countdown Connection
KSHMR on Neon Countdown, How His Sets Have Evolved, and Returning for Neon X
We at EDM House Network caught up with KSHMR ahead of Neon Countdown 2025, a milestone edition celebrating the festival’s 10 year anniversary under the name Neon X. KSHMR previously played at Neon Countdown in 2017 and 2018, appearances that reflect different stages of his career and a long-running connection with Bangkok’s New Year’s Eve crowd. As Neon marks a decade as one of Thailand’s most established year-end festivals, his return continues a relationship that has grown alongside the event itself. In this pre-event interview, we speak with KSHMR about his earlier Neon performances, the evolution of his live sets, and how he is approaching Neon X.
Looking Back at Neon Countdown 2017 and 2018
You played at Neon Countdown in 2017 and 2018 at different stages of your career. Looking back on those performances, what do you remember most, and how does returning in 2025 influence how you are approaching this set in Bangkok?
Playing for Neon Countdown on New Year’s has become an iconic part of the KSHMR story. They’ve been some of my favorite shows, and the parties afterwards have been wild. I’m approaching it like a very special show where I want to give the fans my best with new IDs and remixes to make it a truly special night.

The Evolution of KSHMR’s Live Sets
Your performances have grown over the years, moving between festival DJ sets and large-scale shows that include orchestral arrangements, live musicians, and structured storytelling. When preparing for a festival appearance, how do you decide which of these elements to include, and how has the way you build a KSHMR set changed over time?
You’re absolutely right from the beginning. I wanted to include stories as a part of my show, and depending on the environment, I’ll do that. In some cases, like at Ultra, even have an orchestral section join me on stage. It just depends on what’s possible given the event. For New Year’s, I think I’m gonna keep it a classic party high energy DJ set.

What a Year-End Festival Like Neon Means to KSHMR
Neon Countdown has become a key year-end festival in Thailand, closing out the calendar for both artists and fans. When returning to Bangkok for Neon 2025, what does playing a year-end event like this mean for you, and how does that context influence the way you approach your set?
To me, playing a year-end event like this is important because I get to reflect on the music that I’ve made over the year and present it to the crowd in the best way possible, giving them not only the new songs but a range of the classics from my past as well. I want to give these fans an experience they’ll never forget.
Looking ahead to 31 December 2025, KSHMR will return to Neon Countdown as the event celebrates its 10 year anniversary under the Neon X banner, taking place at Rajamangala Stadium. Having performed at Neon in both 2017 and 2018, this upcoming appearance adds another chapter to a relationship that has developed alongside the festival itself, offering a clear reference point for how his live performances have changed over time.
As fans prepare for New Year’s Eve, the question is how this evolution will be reflected on the Neon X stage. Will the set focus purely on a high-energy festival format, or will elements of the narrative approach that has appeared in parts of KSHMR’s recent live shows find their way into the night. With Neon marking a decade at the center of Thailand’s year-end calendar, his return on 31 December leaves one question open going into the countdown: what direction will KSHMR take for this anniversary moment?
Get your tickets now and see you on 30–31 December 2025 at Rajamangala Stadium as Neon Countdown celebrates its 10 year anniversary with Neon X!
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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