Interview
Luca Lewis Interview: The Former Pro Footballer Building Adriatic Sound Festival
Luca Lewis interview, the former footballer details how he transitioned from football to the festival stage as founder of Adriatic Sound Festival.
At just 24 years old, with no event industry experience and a career spent on the football pitch, Luca Lewis did something many would only dream of when he poured his savings into a music festival in a small Italian coastal city most of the world had never heard of. The result was Adriatic Sound Festival, a debut electronic music event in Fano that drew close to 20,000 fans, recruited the stage architects behind Beyoncé and Adele, and transformed a regional airport into what Lewis calls an “Axis Mundi”, an ancient Roman concept of the point where sky and earth meet. Now, with year two on the horizon, the former New York Red Bulls goalkeeper is just getting started. We had the pleasure of chatting with him about his experiences and plans for the 2nd edition and beyond.
Luca, thanks for taking the time to speak with us. How are you doing, and where are things currently at in the planning process for Adriatic Sound Festival 2026?
I’m doing great, thank you. Right now, we are deep in preparation for the 2026 edition, and everything is moving very fast. A lot of the creative direction, stage concepts, and lineup planning have been happening for months already. Our team spends hours every day discussing every small detail — even something as simple as an Instagram post can turn into a long conversation. For us, every piece matters because we’re not just building a festival, we’re building a world around Adriatic Sound.
Year two is about refining what we created in year one while taking everything to a bigger level — larger production, enhanced stages, and a few surprises we can’t reveal yet.
Adriatic Sound Festival made its debut last year. Looking back now, what were the biggest highlights for you, and what did that first edition teach you?
What started as a dream really grew far beyond our expectations. The energy from the crowd, the artists, and the city was incredible. Seeing people from all over the world arrive in a small place like Fano was surreal.
One of the biggest highlights was working with Stufish Entertainment Architects. They design stages for Beyoncé, Adele and some of the biggest shows in the world. When we first spoke with them, we had zero expectations — our budget was small compared to the projects they usually work on. But they came to Fano, fell in love with the city and the concept, and we built a really beautiful relationship.
Year one also taught me everything. I started this festival without even knowing what an artist rider was. But sometimes not knowing the rules helps you move faster. We approached everything as humans, not as robots, and I think that’s why artists and people connected with us so quickly.
With that first year behind you, what are some of the biggest things you’re improving for 2026 — and what were the elements from year one that you knew you had to keep?
For 2026 we’re increasing production, improving the stage design, and refining the overall experience for attendees. The stages will be more immersive, the storytelling around the festival will be stronger, and we’re continuing to develop the Roman-inspired theme that connects the festival to Fano’s history.
What we absolutely wanted to keep is the soul of the event. Adriatic Sound was never meant to be just another lineup poster. We always say people should come to experience the ASF world, not just a specific artist. That philosophy is very important for building a festival that lasts for many years.
Before launching Adriatic Sound Festival, you had a career as a professional footballer. How did music fit into your life during those years, and when did you start thinking about building something in the music world?
Music has always been a part of my life, especially during my football years. Long bus rides, locker rooms, and travelling constantly, music was always there.
But eventually, I started to fall out of love with football. The politics, the agents, and the business side of the sport started to take away the joy that made me fall in love with it in the first place. At a certain point, I said to myself, “screw this.”
I had been lucky enough to save some money during my career and make a few investments, so I decided to push everything into something I really believed in. With the same passion and dedication I had put into becoming a professional footballer, I decided to put them into Adriatic Sound.
Do you remember the moment or idea that made you think: “I want to create a music festival”? What sparked that decision?
This really started with one of my best friends, Nicolò, who is now my business partner and handles everything locally in Fano. My father also played a big role in helping us navigate the legal side and all the bureaucratic challenges in Italy.
I grew up near the Fano airport, where the festival takes place. One day, I was looking at that space and thought to myself, “This would be an incredible place for a festival.”
I remember telling some of my friends about the idea and they started laughing. One of them said, “Luca… you’ve never even organized a birthday party.” Which, to be fair, was completely true.
But sometimes the craziest ideas are the ones worth chasing.
What were some of the biggest challenges you faced while bringing Adriatic Sound Festival to life?
The biggest challenge was convincing people that this could actually work. Bringing international artists to a very small town that most people around the world had never heard of is not easy, especially for a year-one festival.
We had to convince artists, agencies, partners, and investors that this vision was real. But what helped us was the project’s authenticity. We weren’t pretending to be something we weren’t.
Another challenge was learning everything from scratch. I didn’t come from the music industry, so every step was new. But when you care deeply about something, you find a way to learn very quickly.
What do you think makes Adriatic Sound Festival stand out from the rest?
I think the difference is the level of passion and attention to detail behind everything we do.
Our marketing team, our creative team, and everyone involved spend hours every day discussing the smallest details. From stage design to storytelling to social media — everything is thought through carefully.
We also wanted to create something deeply connected to Fano’s identity. The Roman history of the city, the Adriatic Sea, the airport location — all these elements shape the atmosphere of the festival.
It’s not just music. It’s a place where history, architecture, and culture meet electronic music.
What kind of atmosphere and experience do you want people to feel at the festival?
We want people to feel like they’ve stepped into a different world.
When you arrive at Adriatic Sound, you’re not just entering a festival — you’re entering an experience inspired by Roman history, the Adriatic coast, and electronic music culture.
At the same time we want it to feel warm and human. Artists, fans, partners — everyone is treated the same. Whether you’re the headliner or the first artist playing in the afternoon, you’re part of the family.
That sense of community is very important to us.
You’ve already started announcing the 2026 lineup. How is this year’s edition shaping up so far in terms of artists, production, and the overall experience?
The lineup for 2026 is something we’re really proud of. It’s carefully curated and not just a list of commercial names designed to attract crowds.
We want artists who understand Adriatic Sound’s vision and want to be part of building something special.
Production will also take a big step forward this year. The stages will be more ambitious, the storytelling around the festival will be stronger, and the overall experience will feel even more immersive.
Finally, is there anything you’d like to say to fans and readers who are thinking about attending Adriatic Sound Festival this year?
If you’re thinking about coming, just know that you’re not only coming to a festival — you’re becoming part of a story that’s only just beginning.
Adriatic Sound was built with love, passion, and the dream of connecting a small place like Fano to the world. Today the festival also supports the local community, creating more than 500 jobs and bringing thousands of visitors to local hotels, restaurants, and businesses.
I truly believe that, with its history, sea, and culture, Fano can become a global destination for electronic music.
And we’re just getting started.
Interview
Hypaton Interview Talks ‘Slide’, Tomorrowland Debut, Avicii’s ‘Levels’
Hypaton interview Talks ‘Slide’, Tomorrowland Debut, Avicii’s ‘Levels’ as he reflects on his musical roots, studio process, and what he’s building for 2026
Interview
Sam Blacky Interview On Mexico City, Ibiza Dreams, and Why Humans Will Always Win
We caught up with Sam Blacky in Tulum fresh off a set and asked her about her festival dream, AI in music, her favorite cities, and her long awaited Ibiza debut.
Sam Blacky interview on her Ibiza debut at Hi, favourite spots in Mexico City and Tulum, AI in music, and her biggest career moments to date.
Sam Blacky was in Tulum, fresh off a set at the iconic Papaya Playa Project that had the crowd locked in from first beat to last. The morning after, still buzzing, she sat down with EDM House Network for one of those conversations that covers everything that matters: dream festivals, the people who shaped her, where she stands on AI, her favorite corners of the world, and the career moments that hit different. Oh, and she drops an Ibiza announcement you will want to hear.
If You Could Have Your Own Festival, Where Would It Be, What Would the Theme Be, and Who Would Headline?
Sam did not hesitate long. Mexico City, even after briefly entertaining Tulum.
“Gun to my head, it would be in Mexico City because I think that is one of my favorite places in the world. I’m sure Tulum would be cool but I think I’m gonna go with Mexico City. Headliners would be myself, BLOND:ISH, Keinemusik, Hugel & Juany Bravo. The theme is… sexy jungle fairies.”
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Who Is the Smartest Person You Know and What Have You Learned From Them?
The answer was not a mentor or a music industry veteran.
“The smartest person I know is my sister. And I have learned patience, humility, and kindness from her. She’s older, seven years, her, my brother and I, we’re all seven years apart.”
How Do You Feel About AI in Music?
Sam uses ChatGPT daily but draws a hard line when it comes to the music itself.
“I personally do not use AI in music. If anything I use sample vocals, but most of the time I use original vocals. I used Chatgpt everyday. I know that we have to learn to work together but I’m slow to that game. I don’t think it’s gonna take over the music industry or take our jobs. The human aspect is unrelenting and there’s nothing that can copy it, especially live performances. I think we’re gonna win.”
Which City Do You Know Best? And Where Are Your Favorite Spots for Food, Drinks, and Music?
Born and raised in San Diego, though she keeps it off limits for going out. Ask her for a city where she actually hits the town and the answer comes fast.
“Mexico City, 100%, also Tulum. Shout out Orchid House, that is my favorite place to stay in Tulum and Mexico. They have the best food. And my favorite club by far in Mexico City is Phonique. I’ve been playing there for years and I’m very close with the owner and his wife. They’re like family to me. Mexico City just has everything dialed. Best music scene, best food, best drinks.”
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What Is the Most Game Changing Moment of Your Career So Far?
There have been many, but this year has been different.
“Honestly this year has stuck out to me the most. Make the Girls Dance, Hugel, Juany Bravo and that whole Make The Girls Dance family, it really is a family. The most unreal moment I’ve ever had was playing Space during Music Week, B2B with Grossomoddo. I’ve been dying to play there for 10 years. That was the craziest moment in my life and I’m so grateful.”
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“And Ibiza this year, I’m finally playing Ibiza. I’ve been going there for fun for 10 years and I said I wasn’t gonna go back until I played. This year I’m playing a bunch of shows at Hi. I can announce: Hugel presents Make the Girls Dance at Hi Ibiza, June 25.”
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Follow Sam Blacky for more updates:
Instagram: @samblacky
Spotify: Sam Blacky
Soundcloud: Sam Blacky
YouTube: SamBlacky
EDM news
NOME Talks “Other Side” at Space Plus Bangkok
NOME Talks “Other Side” at Space Plus Bangkok for the STMPD RCRDS 10-Year Tour During Songkran
Speaking with NOME in Bangkok during the STMPD RCRDS 10-Year Anniversary Tour placed the conversation within a night tied to both the label’s ten-year milestone and the reopening of Space Plus Bangkok during Songkran. As one of the newer artists connected to STMPD RCRDS, NOME has started to gain attention through recent releases including Other Side, along with performances alongside Martin Garrix, including appearances at Ushuaïa Ibiza. His recent output focuses on melodic records that still work in club sets, something he continues to test in his performances before release, often playing unreleased tracks across multiple shows. In conversation, he spoke about developing Other Side over several months, working with Alessia Labate on the topline, and adjusting the track to sit between an underground club record and a more accessible format. He also reflected on his first time playing during Songkran, the reaction from Bangkok crowds, and how his recent run of shows in Asia is pushing him toward more festival bookings while continuing to introduce new ideas in his sets.
Being here for the STMPD RCRDS 10-Year Anniversary Tour at the reopening of Space Plus Bangkok during Songkran week, how does it feel?
“It feels really special. I’ve been to Bangkok multiple times, but this is my first time during Songkran. I love the energy. It’s special to be outside and see everyone with the water. It’s also my first official STMPD RCRDS show. I did Ushuaïa with Martin Garrix last summer, but this is my first STMPD event, so I’m really happy to be here and I hope to come back soon.”
Your recent release Other Side just came out last Friday. Can you walk us through the creative process behind the track?
“I wanted to create a real underground club track, and I tested it for about six months in my sets. At a certain point, I felt like it needed to be a bit more accessible, so I added a topline for the breaks. I worked with Alessia Labate, who wrote the lyrics. I didn’t change much on the instrumental, and that’s how Other Side came together. I’m happy it’s out on STMPD RCRDS.”
Your sound is more melodic compared to some of the heavier tracks on the label. When you’re playing live, like you did tonight at Space Plus Bangkok, how do you decide what goes into your set?
“I’ve made a lot of music in the past couple of months, so around 70% of my set was my own tracks, including unreleased ones. If you listened closely, you might have heard some IDs. I like combining melodic tracks with harder club records, and I think that balance works well.”
You’ve just finished your set here at Space Plus Bangkok. How did it feel?
“It was amazing. I love the Thai fans. There was a group right in front of the booth going crazy, and that gave me a lot of energy to go all in as well. I loved every second.”
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This night in Bangkok adds a different point in NOME’s schedule, with his first time playing during Songkran placing the set within a setting he had not experienced before. At Space Plus Bangkok, the timing also connects to the STMPD RCRDS 10-Year Anniversary Tour, where his appearance sits within a lineup that reflects how STMPD RCRDS continues to bring newer artists into its shows during a milestone year.
His recent run of releases and performances shows a clear direction, with tracks like Other Side being tested across multiple sets before release and new material continuing to appear in his performances. That approach links directly to what comes next, with a focus on playing more festivals while continuing to introduce new ideas in his sets. In that sense, the night in Bangkok does not sit on its own, but connects to a stage where his work in the studio and time on tour continue to move forward alongside STMPD RCRDS.
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