Mau P launches Baddest Behavior Records as his event brand expands into a new label for emerging dance music artists

Mau P has grown to become one of the most prominent names arcorss the electronic dance music scene. His rise has included major releases, international shows and his own Baddest Behavior event series. First introduced as a way for him to curate lineups and host events under his own banner, Baddest Behavior soon became part of his touring calendar. Mau P is now taking the name into recorded music with Baddest Behavior Records, his first record label. The imprint gives artists and music he already supports a direct route to release.

Why Mau P Launched Baddest Behavior Records

As more unreleased music began reaching Mau P from producers, starting a label became something he began considering publicly. He has spoken about wanting to give other artists the type of opportunities that helped him earlier in his career. That became especially relevant when he heard records he believed deserved wider support.

 

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That intention was central to the announcement. Mau P described Baddest Behavior Records as being “for the culture, for the scene.” He also directed followers to the label’s new private Instagram account through his Stories. The page began accepting followers as part of the rollout. The first artists and releases have not yet been announced, so the label’s musical direction will become clearer once its catalogue begins.

Baddest Behavior Was Already Growing Beyond Individual Shows

By the time Mau P announced the record label, Baddest Behavior already had several years of events behind it. He has hosted editions in New York, Miami, Denver and Los Angeles. A residency at Pacha Ibiza also gave the series a regular presence on the island.

Those events have allowed Mau P to choose the artists playing alongside him and place the music he supports within his own lineups. Plans for Baddest Behavior to cover more than live events appeared well before the label announcement.

In 2024, Mau P B.V. filed a trademark application covering record label services, music publishing, recording, live events and DJ services. The filing showed that recorded music already formed part of the wider plans for Baddest Behavior.

Since breaking through with ‘Drugs From Amsterdam’ in 2022, Mau P has released through Repopulate Mars, Defected, Diynamic and Insomniac Records. He has also regularly supported IDs and unreleased tracks throughout his sets. Baddest Behavior Records now gives some of that music the possibility of becoming official releases with Mau P directly supporting them, while the first records will begin to show which artists and sounds he wants the label to represent.