EDM news
MDLBEAST Signs With ESMAA To Support Sustainable Growth For The Regional Music Scene!
The Saudi-based music entertainment company, MDLBEAST, has confirmed an agreement with ESMAA, the Gulf-based music rights management organization, to support regional and international music artists and composers by ensuring they receive payment for the use of their work played at SOUNDSTORM, XP music conference, and on BEAST TV.
Prior to ESMAA, there was no regional entity available to ensure music creators and rights holders were paid when their music was played in venues or in facilities in the Gulf region.
MDLBEAST’s ESMAA agreement is a significant moment in the evolution of the regional music scene with the Saudi-based company representing one of the most exciting movements in the industry.
MDLBEAST have agreed a performance license fee with ESMAA to ensure artists and composers who have their music played at MDLBEAST’s SOUNDSTORM, XP music conference, BEAST TV, or venues receive a payment for that usage. Similarly, as MDLBEAST is a rights holder through MDLBEAST Records, the company and their talent will receive payment when their music is used by other organizations who are also signed up to ESMAA.
Commenting on the agreement, MDLBEAST’s Chief Operating Officer and Head of Talent Booking and Events, Talal Albahiti, said, “Ultimately we want to grow the music industry in the region and the best way to do that is to make sure it is economically viable for artists and composers to create the sounds we all want to hear. ESMAA is that solution for the Gulf. At MDLBEAST, we certainly want to see creators getting fair reward for their work wherever the music is played, and for us that is two-fold; we pay to ensure any time we use an artist’s tracks during our licensed events, they get paid, and as a rights holder we receive payment when our artists’ music is used by other media and events, and we pass that payment on.”
He added, “We believe that there has never been a more exciting time for the music industry in the Middle East and the agreement with ESMAA is a really important step towards sustainable growth and fair representation for talent globally.”
By committing to this licensing agreement and using innovative music recognition tech, MDLBEAST is putting the artists first and ensuring license fees are distributed back to the owners of the music rights. Additionally, MDLBEAST will now be able to provide precise data and market insights for artists, composers, rights owners, and global PROs about Saudi and the region’s biggest music festival. This agreement is supported by music technology leaders BMAT who are able to track and fingerprint all music performed at SOUNDSTORM ’21, monitoring 8 stages with over 200 DJ sets and live act performances – a clear indicator of the growth and value of the market.
ESMAA Founder and CEO Hussain ‘Spek’ Yoosuf commenting on the deal said, “Saudi Arabia’s music scene is undergoing incredible change at the moment and MDLBEAST are right at the front of that. It is a watershed moment as music rights holders will be paid performance royalties for the first time for uses within Saudi Arabia, and we commend MDLBEAST for taking the necessary steps to respect creators.”
ESMAA is a stand-alone subsidiary of PopArabia, the independent music company based in Abu Dhabi, UAE.
Anyma News
EDM Events Held At The World’s Most Historic Sites
EDM Events Held At The World’s Most Historic Sites, from the Great Wall and Petra to Versailles and the Pyramids
EDM events held at historic sites have become one of the more interesting ways major artists and promoters are taking electronic music beyond standard clubs, arenas, and festival grounds. The strongest examples are not just famous locations with a stage placed nearby, but performances where the site matters to how the event is filmed, produced, and remembered. Anyma and Tiësto have brought major electronic productions to the Pyramids of Giza, Bedouin performed for Cercle at Petra, Nina Kraviz played a sunrise set on the Great Wall of China, and Adriatique filmed a Cercle set at Hatshepsut Temple in Luxor. The same idea also appears through POSITIV Electronic Festival at the Roman Theatre of Orange, Charlotte de Witte at Ancient Messene, and Nifra at Masada Fortress, where historic architecture, ancient ruins, desert landscapes, and protected heritage sites become part of how each performance is experienced. These events show why historic locations are becoming a serious part of electronic music’s destination-event culture, especially when the artist, production, and setting all make sense together.
Great Pyramids of Giza, Egypt
Events:
Anyma presents Quantum Genesys
@anyma
The End Of Genesys | Pyramids of Giza
Tiësto at the Pyramids of Giza
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The Great Pyramids of Giza have become one of the clearest examples of how far large-scale electronic shows can go when the location is part of the story. Anyma presents Quantum Genesys took place at the pyramids on October 10, 2025, with the night split between his Quantum DJ set and The End Of Genesys audiovisual show across two stages. The production leaned into the contrast between the ancient site and Anyma’s digital world, using large visuals, lighting, and a long nighttime format that ran from 5 PM to 3 AM near the Giza Plateau. Tiësto at the Pyramids of Giza followed on December 19, 2025, with a PRISMATIC set that brought another major electronic name into the same setting, adding to Giza’s recent place in destination EDM events.
Petra, Jordan
Events:
Bedouin at Petra for Cercle
Medaina Festival
Petra is one of the most recognizable historic sites connected to electronic music through Bedouin at Petra for Cercle, filmed at Al-Khazneh, the Treasury, in 2022. The set was not a public festival, but a controlled early-morning performance with no crowd, placing Bedouin’s hybrid live sound directly in front of the sandstone monument. That format worked differently from a standard stage show because the production did not need a large audience setup to make the location central to the performance. In 2025, Medaina Festival gave Jordan a wider electronic music moment across Petra and Wadi Rum, with a lineup that included Âme, Bedouin, HVOB, Jimi Jules, Mind Against, Patrice Bäumel, and Sonja Moonear. With Petra already listed by UNESCO as a World Heritage Site, the location adds one of the article’s strongest examples of electronic music being presented in direct connection with an ancient landmark, while Medaina Festival extends that connection into a broader destination event across Jordan’s desert and heritage settings.
Masada Fortress, Israel
Event:
Nifra Live at Masada Fortress
@nifraofficial Do you know this track? ❤️ My new live set recorded at Masada Fortress is now on youtube #nifra #trance #trancefamily #trancefamily #trancemusic #tranceclassics #raver #femaledj #dj #edm #trancecommunity #masada #delerium #silence ♬ Silence – Andrew Rayel & Achilles Remix – Delerium
Nifra Live at Masada Fortress placed the Slovakian trance artist at one of Israel’s most dramatic historic sites, high above the Dead Sea in the Judaean Desert. Masada is a UNESCO World Heritage Site known for its desert plateau, Herod the Great’s palace complex, and the remains connected to the Roman siege of 73 A.D. For the 2023 set, Nifra performed from the clifftops of Masada Fortress in partnership with Tiede Night’s, with the sunset timing giving the performance a direct visual connection to the desert landscape around the site. The result fits the article because it connects a known trance artist with a protected ancient fortress, without stretching the angle into a normal festival or unrelated event space.
Great Wall of China, China
Event:
Nina Kraviz at the Great Wall of China
Nina Kraviz played a sunrise set at the Great Wall of China in May 2018, turning one of the world’s most famous historic landmarks into a stripped-back techno performance with no need for festival-scale production. The set was filmed on the wall in the early morning, with the mountain landscape and stone watchtowers framing the performance as the light changed across the site. For an artist closely tied to underground techno, the location gave the set a very different feel from a club or warehouse show, placing her sound against a landmark known for Chinese history, military architecture, and centuries of preservation. The Great Wall is listed by UNESCO as a World Heritage Site, which makes Nina Kraviz at the Great Wall of China one of the most direct examples of a globally known electronic artist performing at a protected historic site.
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