A decade ago, The Chainsmokers released a track that would become a cultural phenomenon: ‘#SELFIE’. Initially offered as a free download, it was later officially released by Steve Aoki‘s Dim Mak Records. ‘#SELFIE’ stood out for its satirical take on the then-growing trend of selfie culture in social media. The track, with its catchy, energetic drop, not only found success in the radio charts but also became a staple on dance floors. The Chainsmokers‘ ability to perform ‘#SELFIE’ live on international television further propelled its popularity.
The Chainsmokers, consisting of Alex Pall and Drew Taggart, have since become a Grammy Award-winning and Billboard chart-topping artist/producer duo. Known for their versatility, they have successfully traversed various music genres, including indie, progressive, and pop. Before their massive worldwide hits like ‘Roses’, ‘Closer’, ‘Don’t Let Me Down’, and ‘Something Just Like This’, ‘#SELFIE’ marked an early, playful yet impactful entry in their discography. This track exemplified their knack for creating music that resonates with a broad audience, combining relatable themes with catchy, danceable beats.