How streaming platforms, charts and music companies are responding to AI-generated music and introducing new protections for human artists

Artificial Intelligence has become an increasingly difficult subject for the music industry to ignore. AI-generated music, cloned voices and synthetic artist identities are becoming more common across streaming services and digital platforms. The industry once discussed AI mostly in terms of creative possibilities, but it now raises much bigger questions around ownership, transparency, royalties and the protection of human artists. No single industry-wide standard currently decides how platforms should treat AI-generated music.

That gap has left individual platforms and organisations to introduce their own responses. Apple Music, Spotify, Deezer, YouTube, ARIA, Billboard and Bandcamp have each taken different approaches to AI disclosure, recommendation systems, chart eligibility, artist impersonation and fraudulent streaming. These measures show how the music industry is beginning to establish clearer rules around AI, while also addressing what its rapid use could mean for the artists whose music, voices and identities sit at the centre of it.

Why AI-Generated Music Has Become an Industry-Wide Issue

AI-generated music has raised serious concerns across the electronic music industry, with producers increasingly questioning how tracks get created, credited and presented to listeners. Much of the criticism centers on platforms like Suno and Udio, particularly when tracks are released without clear disclosure or created using material connected to existing artists.

For producers who have spent years writing, producing and developing their own sound, this raises a bigger question: what happens when AI-generated releases compete for the same listeners, streams and opportunities while requiring far less human involvement in the creative process?

That question has become harder to ignore as more electronic music producers speak openly about what they are seeing. H4RRIS and Nihil Young have both called out tracks they believe were generated through Suno and presented as human-made releases, with Young also discussing how generative AI is affecting his work as a producer and engineer.

 

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Gareth Emery has raised a related concern, criticizing the use of existing music as training data and questioning whether artists have enough control over how their work is used to generate new tracks, vocals or artist identities. His decision to launch a label focused specifically on human-created music reflects how some producers are beginning to respond directly to that issue.

The Debate Extends Beyond the Music Itself

How Different Platforms Are Responding to AI-Generated Music

As AI-generated music becomes more common across streaming and digital platforms, companies are starting to make clearer decisions around transparency, discovery, artist identity and fraudulent activity. These responses are not identical, but they show how platforms are beginning to set their own rules around what listeners should be told, how artists should be protected and how AI-generated releases should be treated once they enter the wider music ecosystem.

1. Apple Music

Before a release even reaches listeners, Apple Music is already changing how that music gets documented. Labels and distributors can now disclose when AI has generated a material portion of a recording, composition, artwork or music video, adding that information directly to the metadata supplied with the release. This gives rights holders a clearer way to document significant AI involvement from the start.

2. Spotify

For Spotify, the questions extend well beyond disclosure once music reaches the platform. AI Persona badges are being rolled out to identify profiles representing AI-generated identities, and those profiles are generally kept out of editorial and algorithmic recommendations. The platform has also strengthened protections around unauthorized voice cloning and music being falsely uploaded to existing artist profiles.

3. Deezer

As the issue shifts from transparency to how fully AI-generated music is distributed and monetized, Deezer has taken a stricter stance. The platform labels those tracks and removes them from editorial playlists and recommendation systems, while excluding fraudulent streams linked to AI-generated music from royalty calculations. The scale of the issue is significant too: Deezer reported that fully AI-generated tracks accounted for more than half of daily uploads at their June 2026 peak.

4. Bandcamp

Rather than working within a disclosure framework, Bandcamp has drawn a much firmer line than most platforms. It does not allow music generated wholly or substantially by AI and also prohibits AI being used to impersonate another artist or imitate their style. Its policy stands apart from the disclosure-focused approaches used elsewhere, since certain forms of AI-generated music are not permitted on the platform at all.

5. YouTube

When an artist’s image or identity gets reproduced without permission, the debate moves beyond the music itself entirely. YouTube has expanded likeness detection tools that allow eligible artists and entertainers to identify AI-generated videos using their face and request removal. This gives creators another layer of protection as generative AI becomes increasingly capable of copying the people behind the music as well as the music itself.

What Comes Next for AI and the Music Industry

The differences between Apple Music, Spotify, Deezer, Bandcamp and YouTube suggest the industry is still some way from a shared standard, with each platform setting its own rules around disclosure, discovery and artist protection in the meantime. That patchwork is likely to keep shifting as AI tools grow more capable and more artists, labels and listeners push for clearer answers.

Disclosure, consent, royalties and identity remain the core pressure points, and none of them are likely to be resolved by any single platform acting alone. As more of the industry weighs in, the direction these policies take could determine how much control artists retain over their music, their voices and their likenesses in an increasingly AI-driven landscape.

UNTOLD ONE 2026 welcomed more than 500,000 festivalgoers to Cluj-Napoca, and narrowing the lineup down to five sets was no easy task.

There are festivals that put together a great lineup, festivals that build impressive stages, and festivals that become destinations in themselves. UNTOLD ONE 2026 managed to be all three. Earlier this August, our team went to Cluj-Napoca from August 6–9 for UNTOLD festival. More than 200 artists performed across the festival, with the event ultimately welcoming more than 500,000 festivalgoers over four days and four nights. But attendance figures only tell part of the story.

What made UNTOLD ONE particularly interesting was the way it continued to push beyond the conventional definition of an EDM festival. The Mainstage delivered the global superstars and enormous singalong moments expected from a festival of this scale, while Galaxy and the other stages offered everything from underground techno to melodic house, urban music and drum & bass. The tram stage provided up and coming artists to showcase their talent while the alchemy stage had some of the biggest hip hop acts of Romania and the world performing there. The result was a festival that could feel completely different depending on where you stood.

With so many incredible performances across the weekend, narrowing the lineup down to just five was an extremely difficult task. When names like Carl Cox, Solomun, Sara Landry and Swae Lee don’t even make the final cut, you know UNTOLD ONE delivered a weekend packed with exceptional music and unforgettable memories.

After four days of music, these are our top five acts from UNTOLD ONE 2026.

5.Flo Rida

Sometimes a festival set doesn’t need to be complicated, It just needs to be fun and Flo Rida delivered exactly that. Performing at the Mainstage with a catalogue packed with instantly recognizable and nostalgic hits, Flo Rida turned UNTOLD into one enormous party. Tracks like “Low,” “Whistle” and “GDFR” provided the kind of universal crowd reaction that few artists can replicate. In my personal opinion, the crowd was the loudest during his set

His performance also brought a completely different energy to the closing night. After four days of EDM, techno, house and live performances, Flo Rida’s combination of hip-hop, pop and dancefloor anthems felt like the perfect way to celebrate the end of the festival.

It was nostalgic, energetic and incredibly entertaining.

4.Lost Frequencies

Lost Frequencies delivered one of the weekend’s most versatile sets, combining his melodic house sound with the kind of accessible festival energy that has made him a global name.

His performance was filled with familiar records, emotional melodies and moments designed perfectly for a crowd of tens of thousands.

One of the highlights came when Loredana Groza joined him on stage for their collaboration, bringing an unmistakably Romanian element to an otherwise international festival programme.

That moment summed up what UNTOLD does particularly well: bringing global electronic music together with the local culture and identity of Romania.

Lost Frequencies also demonstrated that you don’t necessarily need the hardest drops or most aggressive production to command a festival crowd.

Melodic, emotional and perfectly suited to the UNTOLD atmosphere.

3.Sebastian Ingrosso

Few artists understand the DNA of a festival quite like Sebastian Ingrosso.

With decades of experience performing on some of the world’s biggest stages, Ingrosso knows exactly how to build anticipation, when to release the energy and, most importantly, which records can turn a massive crowd into one voice.

His UNTOLD set delivered that familiar combination of progressive melodies, huge festival moments and Swedish House Mafia nostalgia, while still feeling relevant to a modern festival audience.

There is something particularly satisfying about listening to whole crowd singing along to “Dont you worry child”, It is one of those festival moments that words cannot really describe. You simply have to be there.

2.The Chainsmokers

It feels unfair to pick top five when there were so many artists pouring their heart out in their performances, one of them was the returning duo of the Chainsmokers, who played their ever green hits such as Dont let me down, Closer and Something just like this but also sharing a tribute to their late friend Juice wrld with “Sugarfish” and their emotional performance of the unreleased ID “Used to call”.

The Chainsmokers have always had a special relationship with festival crowds, and their UNTOLD return showed exactly why. Their set managed to balance nostalgia with the energy of a modern festival performance, taking the audience through some of the biggest records of their career while still keeping the show feeling fresh.

1. MEDUZA³ LIVE

MEDUZA have become synonymous with some of the biggest house records of the past several years, but MEDUZA³ LIVE took the Italian trio’s sound into a different dimension.

Rather than simply delivering another DJ set, the live concept gave their music a larger, more immersive presentation. Their biggest records such as “Bad memories”, “Piece of your heart” and “Paradise” sounded particularly powerful in the UNTOLD environment, with the combination of live elements, vocals and festival-scale production creating a show that felt closer to a concert than a conventional club set.

It was also one of the weekend’s strongest examples of how electronic music continues to evolve, A polished, energetic and genuinely impressive live electronic performance.

UNTOLD ONE 2026 was a reminder of why the festival has become one of Europe’s most important electronic-music destinations.

It wasn’t simply about having the biggest names on the poster. It was about creating a festival where Lewis Capaldi could deliver an emotional singalong, MEDUZA³ could transform a DJ show into a hybrid live spectacle, Kygo could bring his tropical house vibes to a stadium crowd and R3JACK (Afrojack & R3HAB) could turn the mainstage in a dance floor.

And somewhere else on the festival grounds, Carl Cox, Solomun, Sara Landry, Denzel Curry and hundreds of other artists were creating their own unforgettable moments.