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Apple Music and Universal Music Group Launch Sound Therapy to Support Mental Wellbeing

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Everyone has that one song that feels like it saved them or lifts their mood in a way nothing else can. Music doesn’t just entertain us, it grounds us, lifts us, calms us, and often even helps us heal. From the beat that mirrors our heartbeat to the melody that moves us to tears without a single word, sound touches something deeper than logic ever could.

Now, Apple Music and Universal Music Group (UMG) are joining forces to explore just how far that reach can go. With the launch of their new Sound Therapy collection, the collaboration is leveraging cognitive science and UMG’s global roster of artists, to help listeners focus, relax, and sleep more effectively.

By blending neuroscience with sound design, Sound Therapy reimagines songs that subscribers already know and love, layering them with specialized soundwaves designed to enhance daily routines. A collection was developed by a team of producers, scientists, and audio engineers at SollosUMG’s music-wellness venture founded in their London headquarters.

The series is divided into three categories – Focus, Relax, and Sleep; each tailored to a specific mental and physical state. In the Focus category, tracks are enhanced with gamma auditory beats and white noise, aimed at improving cognitive performance and sustaining concentration. Relax features theta wave infusions, which are associated with meditative calm and deep relaxation. For Sleep, delta waves and pink noise are introduced, creating a gentler, more natural sound environment to support deep rest.

Each sound layer is carefully incorporated to support the body’s natural rhythms and emotional balance, all while maintaining the integrity of the original track. The result is a experience where wellness and artistry meet, and it’s available exclusively on Apple Music.

While Sound Therapy introduces a new chapter for streaming, it also echoes something far more timeless. The idea that sound has always had the power to heal – and there’s science to support it. According to Harvard Medical School for example, music activates brain regions tied to emotion, memory, and movement (source), while music-based therapy has been shown to enhance cognitive function, regulate mood, and even aid physical rehabilitation, according to NCCIH (source).

Sound has always shaped how we move through the world, and the launch of Sound Therapy serves as a reminder of how deeply music is connected to our wellbeing. Not because it tries to fix us, but because it meets us exactly where we are. Whether it’s by calming the mind, sharpening focus, or easing us into sleep, music proves time and time again that it’s not just background noise, but one of the most powerful tools we have. And in a world that feels like its constantly speeding up, while so many of us are searching for moments of stillness, maybe something like Sound Therapy is exactly what we all need.

Nadia is a Netherlands-based electronic music enthusiast, festival explorer, and storyteller at heart, with a special devotion to the driving force of techno. She has covered a wide range of events, including Awakenings, Mysteryland, and World Club Dome - always with the goal of bringing readers closer to the sound, the scene, and the story behind every beat. Her favorite thing? Turning lived experiences into vivid narratives that inspire others to dive into the culture, discover new artists, and chase the magic for themselves.

Editorial

Electric Love Festival 2025: This Is the Opening Ceremony

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electric love festival

Electric Love Festival may be over, but there’s a cure for the post-ELF blues: the Opening Ceremony is now available on YouTube.

Electric Love Festival is your gateway back to that indescribable feeling. Reconnect with the magic you experienced during those four unforgettable days. Celebrate the friendships that were made or deepened. Listen again to the songs you danced, laughed, and lived to. Let the memories come flooding back.

The Opening Ceremony delivers 18 minutes of pure goosebumps. It is the essence of the Electric Love experience – the emotional heart of the festival. Now available on YouTube, it’s a reminder of what those four July days truly stood for: Time with the family is priceless.

Made in Salzburg

Over 100 contributors worked for months to bring the Opening Ceremony to life. It was produced by Salzburg-based producers and DJs RageMode and Dan Lee – the latter performed live on stage himself, playing electric guitar alongside drummer Manuel Pink. Also contributing to the goosebumps: vocalist Chrillio, a student choir, an orchestra, samba dancers, and many more talented musicians.

New this year was the integration of N.E.L.A. (Neural Entity for Love & Awakening), a futuristic, heart-driven character symbolizing the connection between technology, nature, and human motions, brought to life through the energy of music, light, and the crowd. Limited Loyalty Pre-Sale sold out in under an hour

A new record: all 5,000 tickets in the Limited Loyalty Pre-Sale for Electric Love 2026 were gone in less than 60 minutes. The clearing of unpaid orders will take place on July 17 at 6:00 PM. The official ticket pre-sale for ELF26 starts on July 18.

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Editorial

Tomorrowland Experiences You Don’t Want to Miss This Year

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Tomorrowland

Tomorrowland experiences deliver unforgettable moments, uniting music, culture, and global flavors in one epic celebration.

As the world’s largest electronic music festival returns to Belgium, the magic of Tomorrowland extends beyond the music. This year’s festival offers a variety of activities that showcase why Tomorrowland remains the number one festival in the world. These are the top experiences you don’t want to miss at Tomorrowland this year.

Symphony of Unity

The Symphony of Unity stands as one of the most prestigious Tomorrowland 2025 experiences. This must-see event pays homage to music’s greatest value: unity. This breathtaking performance transcends genres by combining the majesty of a classical orchestra with the energy of electronic music.

The symphony takes place during both festival weekends at the Freedom Stage, followed by exclusive performances in Brussels.For Weekend 1 attendees, the post-festival Symphony of Unity performance occurs on Monday, July 21, at Hotel Le Plaza Brussels. Weekend 2 festival-goers can experience this magical evening on Monday, July 28, at the same prestigious venue. These intimate Brussels performances offer a unique opportunity to witness this  fusion of classical and electronic music in an elegant setting.

Avicii Tribute

Ten years after Avicii’s final performance at Tomorrowland, the festival pays tribute to the late Tim ‘Avicii’ Bergling with one of the most emotional Tomorrowland 2025 experiences. For the first time, fans can relive Avicii’s legendary Tomorrowland sets from 2012, 2014, and 2015 in spatial audio through the Tomorrowland App and Apple Music.

This immersive listening experience brings new clarity and emotional depth to his breathtaking music, allowing fans to step back into the magic as if they were standing in front of the iconic Mainstage. The tribute represents not just a celebration of Avicii’s musical legacy but also a testament to his lasting impact on the electronic music community and the Tomorrowland family. Bring some tissues to this one, as we remember our beloved Avicii.

Young Talents

The Young Talents program represents one of the most inspiring (and adorable) Tomorrowland 2025 festival highlights. In collaboration with the Tomorrowland Academy, this initiative provides a platform for young DJs and producers to showcase their skills across multiple stages.

This program empowers talented youth from around the globe to produce, release, create, and perform music while giving young teenagers with DJ talents their first steps into the professional world. The Young Talents experience demonstrates Tomorrowland’s dedication to fostering the next generation of electronic music artists.

Tribute to Belgium (Weekend 2) – Celebrating the Homeland

While Tomorrowland attracts visitors from every corner of the globe, Weekend 2 features a special Tribute to Belgium among the unique Tomorrowland 2025 activities. The tribute acknowledges Belgium’s rich cultural heritage while celebrating the warm hospitality and spirit of the Belgian people who have made Tomorrowland the international phenomenon it is today. This experience perfectly embodies the festival’s ability to remain globally minded while staying true to its origins.

The Gathering – DreamVille’s Exclusive Opening Party

The Gathering represents one of the most exclusive ultimate Tomorrowland 2025 attractions, available only to DreamVille campers and Global Journey package holders. This official opening party takes place on Thursday at 13:30, setting the mood for the weekend ahead.

This open-air opening party provides the ideal opportunity to meet fellow People of Tomorrow and create lasting friendships before the main festival begins. The Gathering’s intimate setting and exclusive nature make it a truly special experience that’s only available to those who choose to make DreamVille their temporary home during the festival.

New Stage Designs – Great Library and Freedom

Among the most visually stunning Tomorrowland 2025 experiences are two  new stage designs: the Great Library and Freedom Stage.

The Great Library offers a sweet and energetic mix of future house, big room, and hardstyle throughout the weekend.

The Freedom Stage, surrounded by massive LED screens and spotlights that scan the room for happy ravers’ faces.

Belgian Classics Restaurant

New to Tomorrowland this year is the Belgian Classics Experience. This culinary experiences offers a one-of-a-kind traditional Belgian meal in the heart of De Schorre. Festival foodies can discover the rich flavors of Belgium through a carefully crafted 3-course menu inspired by traditional Belgian cuisine.

This dining experience features iconic main dishes like hearty beef stew, creamy vol-au-vent, and delicious vegetarian alternatives. Priced at €55 per person, the Belgian Classics Experience accommodates parties of two to ten people. Located between the Info Point and the Freedom Stage.

Yoga at DreamVille – Find Your Balance

For those seeking tranquility, the morning yoga sessions at DreamVille’s Balance Area provide one of the most rejuvenating Tomorrowland 2025 must-see events. These free sessions cater to every skill level and are led by experienced instructors.

The yoga experience offers the perfect way to start your day at the festival. These sessions exemplify Tomorrowland’s holistic approach to the festival experience, caring for both the body and soul of every attendee.

These incredible Tomorrowland 2025 experiences represent just a fraction of the magic awaiting you at this year’s festival.

For more information about tickets, accommodations, and the complete festival experience, visit the official Tomorrowland website.

 

 

 

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Editorial

How ClutchLoop Took Over the Rave Market

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If you’ve hit a festival, concert, or club recently, chances are you’ve seen them: sleek, colorful lanyards clipped to phones, swinging from belt loops, or wrapped securely around wrists. That’s ClutchLoop—and they’ve taken over the rave and festival world. But this isn’t just another accessory trend. ClutchLoop is solving one of the biggest headaches ravers face: phone theft.

The Silent Epidemic of Phone Theft

Let’s be real—losing your phone at a show can totally kill the vibe. Between pickpockets, crowded dance floors, and that one regrettable moment when you put your phone down “just for a second,” phones have been disappearing at concerts and festivals at an alarming rate. In fact, up to 40% of festivalgoers have reported losing or having their phone stolen at an event. It’s an annoyingly persistent problem that, unfortunately, isn’t going away.

The Rise of ClutchLoop

It started as a simple idea between two friends: clip your phone to yourself so it can’t wander off mid-set. Smart, right? Turns out, ravers thought so too. Once people realized they could stop worrying about stolen phones, ClutchLoop blew up — fast. Viral TikToks, influencer shoutouts, and word-of-mouth did the rest.

Since launching, ClutchLoop has sold over 100,000 units and built a strong presence across the U.S., Canada, Europe, and Australia. The brand has also teamed up with major players in the scene—partnering with iconic venues like Space Miami, festivals like Lost Lands, and artists like Reaper to spread the movement even further.

Now, from EDC to Tomorrowland, spotting ClutchLoops in every color and design has become part of the festival scenery. It’s not just a product anymore — it’s a must-have for anyone who’d rather focus on the music than a missing phone. 

Why It’s a Game-Changer

ClutchLoop hasn’t just helped reduce theft—it’s shifted how ravers approach safety and style:

Peace of mind: People can actually enjoy the music without constantly patting their pockets to check if their phone’s still there.

Fashion meets function: The lanyards double as an accessory, with tons of options to match your fit.

Community vibe: It’s become part of rave culture’s unspoken code: protect yourself, protect each other.

More Than Just a Product—A Movement

What makes ClutchLoop’s takeover so impressive isn’t just the design—it’s how they’ve tapped into a feeling. They’ve discovered a real need in the community and built an entire movement around it. They’re not just selling loops; they’re helping keep memories safe. Because let’s be honest: your phone isn’t just a phone at a festival. It’s your map, your camera, your schedule, your wallet, your emergency contact, your group chat, and your proof that yes—you were front row for that surprise B2B.

Grab Yours Today! Receive 15% OFF with code ‘EHNCLUTCHED’

Whether you’re heading to your next festival or just want to stop living in fear every time you feel someone brush past you in a crowd, ClutchLoop is one of those small upgrades that makes a big difference. Trust me—you’ll wonder how you ever did a show without it.

Grab yours here or use code ‘EHNCLUTCHED’ at checkout

 

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