Interview
ARTBAT Talk About Being Back Performing, Their Evolving Sound, Their New Label & More!
ARTBAT are the high-flying Ukrainian duo who over the last few years have taken the electronic music world by storm. Huge hits on Diynamic, Afterlife, and Sony Music have rocketed them to the forefront of the melodic techno scene, and they have toured all over the world many times. Now announcing their own new imprint UPPERGROUND, we spoke to them about their first release ‘Flame’ and what they plan the ethos of the label to be.
Hey guys, great to meet you! How does it feel to be back playing proper gigs again? How much did you miss them?
It feels amazing and liberating to be honest. We missed it a lot of course it’s our passion. It gives us drive to see people dancing and smiling to our music. The past year and more has been challenging for everyone. Therefore, it’s an absolute pleasure to perform in front of bigger audiences again. Nothing beats the interaction and reaction of an enthusiastic crowd.
What did you learn about yourselves or about the dance music scene in the last 18 months?
How important it is to the people, how it brings people together and how badly it was missed and needed. Everyone needs music and dance. This is what makes almost everyone globally happy. Patience, was very much important the past 1.5 years. Everyone has learned and found out more about each other – so we did as well. First and foremost it’s important that the world sticks together and finds solutions as unity.
How have the last six years been since your first single? Did you ever dream they would go like this?
They always say dream big but walk your path. We just never gave up and if you never give up you will succeed eventually. Believe in yourself, believe in your talents and you can achieve everything you want in life. The last six years have been like a dream that become reality. It all started with a vision and the goal to represent our country Ukraine in the electronic dance music world.
How has your sound changed in that time, how has it evolved?
We think our supporters can and should judge that better 🙂
Tell us about the new single Flame, the first release on your brand new label UPPERGROUND – what inspired it, what’s the vibe, who and where is it for?
It’s the idea of being reborn, a dramatic track with a lot of emotions, resembling freedom and lifting off to the next stage.
And the new label, why was now the right time to start it? What is the aim of it?
Well, not only can we release our own music and market and present it exactly the way we want to, but also it gives us the opportunity to release other artists, and present those artists to our fans.
Will it become a place for others to release, with label parties, merchandise and so on or is it just about the music?
Again – music is key, but of course we want to share the passion, vibe and love with everyone. Exciting times are ahead of us and we can’t wait to share everything with everyone.
As a duo who does what, does each of you take care of certain aspects of the production or do you both do everything?
Everything is team work and that is key for a successful collaboration. Stick together – you always have your best friend with you, you’re not on your own always in good company. We always have fun, discussing ideas, helping each other to be in good mood in general, also much more ideas can be created and tried out instantly.
What else have you got coming up/are you working on?
Some real cool originals, but also some amazing collaborations with some real talented artists. Stay tuned 🙂
Check out ‘Flame’ below:
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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