Interview
BENNETT Speaks About His Latest Single ‘Lullaby’, His Creativity, Playing Shows & More
To celebrate the release of his brand new single ‘Lullaby’, we’re thrilled to have a chat with rising techno star BENNETT. His latest single has quickly become a favorite among fans for its hypnotic blend of gentle melodies and robust techno beats, BENNETT joins us from sunny Berlin. With a track record of chart-topping hits and an unyielding passion for innovation, he continues to redefine the boundaries of techno music. Today, he shares insights into his creative process, the joy of connecting with fans through music, and what lies ahead in his dynamic career.
Hey BENNETT, thanks for speaking with us, how are you doing today?
Hey! Right now I’m in Berlin, and for the first time this year the sun is really shining, which is lifting my mood a lot. So I’m feeling great 🙂
Let’s kick things off with your brand new single ‘Lullaby’, how happy are you for it to be out now?
“Lullaby” has become my absolute favorite track of mine ever since I created it. Since that day, I’ve been really excited for its release. So, I’m even happier now that the track is out.
A unique and powerful single, is there a story behind this one?
Since I don’t live in Berlin, I knew a lot of musicians from social media and had chatted with many people I wanted to collaborate with. Three months ago, I went to Berlin for the first time to make music. I messaged a friend called Lavinia, who lives in Berlin and works as a singer and songwriter. I always wanted to make music with her, but it never worked out because she’s in Berlin and I’m not. When I messaged her, we had a jam session that same day, and “Lullaby” was the first track that came out of it.
It’s gotten a really positive reaction since its release, was that something you had expected in creating?
No, I hadn’t. While making music, I don’t think about how it might be received. In that moment, I just enjoy making it and having fun. But when I showed the song to people on social media it was well-received, and I was very happy that everyone else found the track as cool as I did.
This single, and your previous releases, show a side of creativity that you’re bringing to the techno brand, is that super important for you as an artist to bring your own flavor to your releases?
Definitely. I think every musician should try to develop their own signature sound. Once you’ve created your own sound, you automatically stand out from all the other artists, which isn’t easy in the music industry anymore. So, I believe it’s a very important tool to make yourself irreplaceable as an artist.
Also, this is the fun part of making music. I can let my creativity run wild and incorporate my full individuality into the song as much as I want.
Do you have any other cool releases planned which maybe utilize that creative sampling?
Even though “Lullaby” wasn’t a remix of a sample, I’m sure I’ll try sampling again soon, as that’s where I come from. When I was a small artist, I didn’t have the opportunities to work with singers in studios. Sampling was the only thing that was possible for me. While I have other options now, which I’m very grateful for and enjoy very much, it gives me a huge sense of nostalgia. Sitting alone at home with a sample again, and spending a whole night changing it to create something new. I think that will just never get boring.
Moving away from sampling, what is one perfect tune that you don’t feel should ever be remixed?
I think there are tons of really cool songs out there. However, I don’t think that’s a reason not to sample them. It doesn’t always have to be about making a song “better” or “worse.” A good example is the hit “Where Are You Now” by Lost Frequencies. In my opinion, the song is perfect just the way it is. However, Lost Frequencies’ Deluxe Mix is also perfect in its own way. They’re just two different interpretations, both with their own validity.
With the success of your music, how are you finding performing and playing shows as the crowds become more aware of your catalog?
The more I realize that people at the shows know and follow me and my music, the more fun the shows become for me, of course. It’s just a really nice feeling to see that when I play one of my songs, people scream, cheer, and sing along. I noticed that people are becoming more open to what I play in my sets as I’ve gained more of their trust through my recent releases. I’m super grateful for that.
Thanks for taking the time to speak with us, do you have anything else you’d like to say to our readers?
Since we mentioned it earlier, I want to encourage all musicians, producers, or creative minds here to just do what they enjoy. Don’t let anyone tell you how to make music or what not to do. Have the courage to think outside the box and bring your own style into it.
If you’re not making music yourself but supporting me, thank you so much! I really appreciate it and look forward to meeting all of you at one festival or another soon 🙂
Stream his latest single ‘Lullaby’ below.
Follow BENNETT here:
Spotify / Instagram
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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