Interview
Gryffin Talks About His Latest Single, His Upcoming Album, Plans For The Remainder Of The Year & More!
Producer, songwriter, and DJ Dan Griffith makes wide-eyed, emotional dance pop under the nom de plume Gryffin. His songs blend organic and electronic instrumentation, incorporating pianos and guitars into melodic house and future bass tracks. A classically trained pianist, Gryffin started making waves with remixes of songs by pop stars Tove Lo and Maroon 5 before releasing original material in 2016 and working alongside artists Carly Rae Jepsen, Aloe Blacc, and AlunaGeorge. Many of these hits were included in his 2019 full-length debut, ‘Gravity’. Now gearing up for the release of his 2nd album, we had the pleasure of speaking with Gryffin about it among other topics.
Let’s kick things off with your brand new single, ‘Colors’. How happy are you with the finished product and its overwhelmingly positive response from your fans?
I’m so happy to finally have this song out. I had a great time working with Blanke & Eyelar. It was a long process as I originally received Eyelar’s demo back in the thick of the pandemic, and I created a few versions, but it was really when I linked with Blanke that we were able to find its final form. I’m incredibly grateful for the fans and how excited they have been about the song.
This single has been released as part of your upcoming album, how excited are you for this album to almost be released to the public?
I’m really excited to get a second album out to my fans. It’s different from Gravity but still stays true to my Gryffin sound. I’ve been working with some amazing artists I would have never dreamed of working with and think its what I hoped for in my second album.
How long has this album been in the works?
I started working on this album pretty much right after Gravity during lockdown. I took the first part of the pandemic to really try new production ideas and push myself as a creator. A number of the songs on this album have been on my hard drive since early 2020 so I’m excited they will finally see the light of day with the album.
Can you give me a little insight into this album? Where did the idea for an album come from and what were your directions when beginning to create the album?
I always want to push myself as an artist and elevate what the Gryffin project sounds like, and I feel like with ‘Alive’ I really went outside of my normal wheelhouse with some records while, with others that have that true Gryffin sound, I tried to give them new wrinkles that feel new and exciting. I always try to channel uplifting and emotional tones in my music, and this album will be rooted in that. Outside of the sonics, there will be a number of more well-known features and artists that I’ve been fans of for a long time so I’m excited to share those collaborations.
Did you face any difficulties in the process of making this album?
Too many to count haha. But in all seriousness, I definitely did go through a creative patch where I wasn’t sure what the identity of the album was because I had a number of new records I loved but I didn’t feel like they were a body of work. It was really at the end of last year that I had a breakthrough and was able to dig deep to discover what ‘Alive’ was and meant to me.
Other than the upcoming album, do you have anything else special coming over the coming months?
I just kicked off my Alive tour last month at the Brooklyn Mirage which was my first live show in almost 3 years. From now until December, I’ll be hitting some awesome venues & festivals like LA Historic Park, Red Rocks, and Firefly Music Festival. We poured a lot of time into this show so I’m very excited to show the fans.
Thanks for taking the time to speak with us, do you have anything else you’d like to reveal with our readers?
Thanks for having me! I just want to say thank you to everyone who is reading this and supports my music. Love you all.
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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