Interview
Hotboxx Talks About His Brand New EP, How It Came About, What’s Coming Up & More!
DJ and music producer Hotboxx keeps his name high on the list of artists to follow. His recent releases are proof of this, as every production showcases his skills and innate talent, as well as his signature style and sound that pushes boundaries and makes everybody move. Recently, he released a new EP ‘Vogue’ alongside The Artist Never Die and London X, and we sat down to ask him to walk us through the behind-the-scenes of the production of the EP.
Hello Hotboxx, how are you?
I am doing well! Thank you for asking.
‘Vogue’ is finally out now, what was the inspiration behind the EP?
It was actually a few weeks before Miami fashion week and we started working on a loop that had a “pump up the jam” runway type feel and we just took off from there. Really using fashion week and swim week here in Miami as our inspiration.
How did the collaboration with The Artist Never Die and London X come about?
These are good friends of mine; we have been talking about releasing something together for a while. Jodi (The Artist Never Die), is actually one of the owners of the label House of Huemans which we released the track on, so this also pushed us to get the project done and work together to create these 3 unique tracks.
What would you say you learned from working with them?
A lot actually, each of us bring our own style to the table, Nick (London X) is actually a studio owner and engineer here so he really helped me think about layout, mix down, etc, in a more creative and interesting way and Jodi (The Artist Never Die), has a very unique way of producing as well, he really has a vision for his productions so these are things I learned from them and I hope I was able to bring some new vision to them as well and spark some creativity and new practices through some of the stuff I do that they may not.
What elements of the EP would you say showcase your sound or style?
I’d say every track had some melodic elements that are pretty characteristic to my style. If there was one track in particular that really was the “Hotboxx” style that I try to bring to melodic groovers like this; it’s ‘Keep Movin’. I feel like you can really hear a lot of the elements I like to use from the bouncy bass to the stabby chords that keep the track movin’. There is really a little of my style in all 3 tracks but that track in specific is very evident.
How long did it take you to finish working on this release?
The whole project was a total of about 2-3 sessions per track and about 3-4 hours per session. We weren’t able to meet more than once or twice a week so it took about 6 weeks total to get all 3 tracks done, mixed and mastered.
Did you experiment with new sounds or processes while producing this EP?
I wouldn’t say new sounds but definitely new ways of using the same sounds that I’ve used in the past, I am sure there are a few new sounds in there as well.
How would you describe this EP to someone who hasn’t listened to it yet?
Just a bouncy, sexy vibe, beach or runway music that you can just vibe too. Straight Groovers.
How does this EP differ from your previous releases?
I am someone who has released a lot of different styles so I’d say each release is different from the previous. Really dependent on the vibe or mood I am trying to create with the track or EP.
What’s coming up for Hotboxx?
I have a collaboration effort with Flynn Nolan releasing this month on Blanco y negro. Both releases for this project will be single releases out in September and a ton of new music on the way. Plan on having at least one release a month to close out the year and working on some other projects as well. Definitely a lot on the way!
Stream this EP below.
Follow Hotboxx:
Soundcloud | Instagram | Beatport
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Interview
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
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After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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