Present at UNTOLD X was Davide Rossi, Head of Marketing and Communication of the Zamna Group. As Zamna was taking over the festival’s Galaxy Stage, our team got to speak with Rossi about future plans and visions from the brand’s world.

Zamna: More Than Just Tulum

Although it is born in 2017, the Zamna trademark took off massively during the COVID-19 period. According to Rossi, Tulum was a free zone during pandemic times, attracting a large number of visitors from around the world.

Since then, Zamna has grown exponentially, reaching new locations on the globe. The rest of this year is looking massive, bringing the party to four different continents.

“Especially this year, we are going to touch the US, Dubai with UNTOLD next November, we are going to have 15 events in Spain. We are going to continue in Bali, Thailand, South America,” explains Davide Rossi regarding the busy schedule coming up.

Part of those 15 shows in Spain, Zamna is also introducing a new event called “Pulse Of Gaia.” Debuting in Madrid, this is a multi-genre festival that will host artists such as Gorillaz, Maceo Plex, Reinier Zonneveld and other big names over two stages.

In the United Arab Emirates, Zamna takes over UNTOLD Dubai’s Galaxy Stage, curating an incredible line-up for the festival’s second edition. Eric Prydz, Gordo and Hot Since 82 are among the first names announced.

Although this is not the first time the two brands collide, Zamna and its team will have freedom to truly design the Galaxy Stage in their unmistakable style during the Dubai takeover.

“The layout of the stage is going to speak our vision, so with nature, with all this kind of stuff coming from our roots, from the jungle, with animals, with a lot of different visuals,” describes Rossi regarding their upcoming work in the UAE.

 

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The Future of Zamna

While they’ve brought magnificent events to multiple locations, Zamna still has countries on their bucketlist. Davide Rossi says they would love to touch China, Korea and Japan as they lack activations in these markets.

“For the rest, we should keep our level of services that we are offering to our users, that’s the main aim. We continue to keep this level and this consistency of growing and give them the possibility to live super high-level experiences in terms of music, technical riders, and environment, with our venue,” expands Rossi on what is next for Zamna.

To help achieve everything proposed, a strong marketing strategy will assist. The team is in good relations with different communities, including TikTok influencers and local promoters. Building synergies with such people allows Zamna to grow a powerful marketing perspective, while also pushing adverts on channels like Google and Meta.

The collaborations Zamna currently has in place shows that they keep evolving, delivering on new markets while also improving the experiences that raised the trademark to fame. Many of their next events are nearing to sell-out, including the debut of the “Pulse of Gaia” festival in Madrid. All Zamna events can be found at this link, where tickets can also be bought. Don’t miss the chance to experience a unique blend between world-class music and an immersive production representing Zamna’s jungle roots.

UNTOLD Dubai is set to take place from November 6-9, at Dubai Parks & Resorts. Tickets are available on untold.ae.