Interview
Jody Talks With Us About Performing At FIVE, Beach Sets, His Work On Anjunadeep & More!
One half of Bristol’s veteran house and trance group Way Out West, producer and DJ Jody Wisternoff has also maintained a solo career, remixing artists while releasing his own productions of nostalgic electro and progressive house. Wisternoff launched his career in 1986 at the age of 13 and has been at the forefront of the underground electro and progressive scene ever since. His home can now be found on the Anjunadeep label where he most notably teams up with James Grant to mix the label’s eponymous compilation series. As part of the amazing Anjunadeep festival at Bohemia by FIVE, we had the pleasure of sitting down with Jody Wisternoff to discuss a number of topics.
Hiya Jody. This is not your first time at the FIVE Palm Jumeirah in Dubai, can you tell me what your first impression was when you last visited here?
It’s a super high-level hotel with loads of five-star rooms, good food, nice pools, and great parties. What else could you want? My first impression was great of course! I visited last in early 2020 and it was lots of fun. We played Anjunadeep Open Air at Bohemia right on the beach, which was super packed and had lots of energy! Little did we know it would be one of the last parties before the world went into lockdown, but I guess it’s kind of full circle to be back playing one of the first major parties after lockdown.
For someone that is reading from home and hasn’t been here, could you give us some insight into this place and the vibe it gives?
FIVE is simply the best of the best. It’s like a playground for the rich and famous where they can enjoy themselves while listening and partying to great music. They’re very appreciative of good music, and you notice that because the music that we play is sophisticated, and it works here.
Having played all over the world in countless venues, how does this compare to those?
I’d say it’s definitely up there in terms of vibes and energy. I’ve been all around the world from clubs to festivals, but FIVE just hits differently. Not only in terms of vibes and energy but aesthetically as well.
When you’re playing a beach set like this, does preparation come different compared to what you’re used to?
Slightly yeah. We of course already knew FIVE and the beach from the last time we played here, but it’s always good to get a feeling of the crowd here. So we decided that we should go for the big moments, and not go too deep. We’re of course going to have moments of depth, staying true to Anjunadeep, but generally, the set is going to be mostly killer, not as much filler. In these kinds of places, where you’ve got the sky, the outdoors, and the warmth, there’s no time to play anything that isn’t even slightly gorgeous.
For the headline set, you’ll be going back2back with James Grant, who you’ve worked with on the compilations along with multiple singles. How do you feel working alongside him, in the studio, but also in a back-to-back set?
It’s really interesting because we actually don’t work in the studio together that much. He’s more of the sound guy and so he takes it from a kind of audio angle, whereas I take it from a technical visualizer angle. There’s not much crossover, but more so it works perfectly because he hears things that I fail to see, and I see things that he fails to hear if that makes sense.
Anjunadeep has grown and changed over the years, how has it been to be a part of the growth and change as label A&R?
It’s been great really. We grow as music grows of course, and now it feels like it’s just becoming a bit more experimental, which is a good thing! You know, now we’re getting into weird BPM breakbeats, we’re becoming a bit darker, but it’s working. I like to feel like I’ve encouraged the expansion because when I started out it was very much a label with lots of progressive house and some trance but nothing in a sexy house, kind of slightly more UK genre with a bit more bassline and a bit edge. We’re going in this more innovative and edgy direction now and it’s looking good!
Do you feel your experience of being with the label for so long has helped you to be so successful as the A&R?
That, and also the fact that I had been doing this for so long myself. Lots of people don’t know this, but I’ve been doing this whole thing since 1989 so I’ve seen genres develop and evolve and crowds shift and grow so I like to think that gives you a bit of confidence. That’s what has mostly helped me really, because of my experience I don’t worry anymore, rather I just believe in it.
Thanks for your time Jody, is there anything you’d like to announce to our readers?
One big announcement – Anjunadeep 13, which we actually completed yesterday right before I flew out. So that will come out in a month or so and will include loads of artists that we are and have been building and developing for a while now, so I can’t wait for that to come out for everyone to enjoy!
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Interview
MEETCH Interview: Reflections, Robots and What’s Next
MEETCH interview about his new single ‘Reflections’ with Lacey, his Ørjan Nilsen collaborations and what’s next for the robot-headed producer
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Interview
Promo Push’s Russell Biles on Promoting Dance Music Today
Promo Push head of promotions Russell Biles explains how the UK company promotes dance music releases across DJ, radio, press and Spotify campaigns
Promoting releases from the likes of MK, Chris Lake, Claptone, Above & Beyond, Tiësto, Diplo, Flashmob, DJ Hype, Axwell, Jamie Jones & Vintage Culture – Promo Push was founded in 2011 & is one of the industry leaders in dance music promotion, based in the UK.
Speaking to Russell Biles, head of promotions at Promo Push - we asked some questions about the company & how they promote a release in today’s dance market.
Since the launch of Promo Push in 2011, how have the range of services you offer evolved?
We launched with a firm focus on DJ & Club promotion, delivering genre specific & bespoke campaigns – across the electronic music landscape. The next natural progression, was us moving into dance radio promotion & we’ve built an extensive network with international heads of music, playlist managers & mix show hosts. Online Press campaigns then followed & we work with a range of music journalists & editors at dance music publications – closely aligning online coverage & building further awareness around a release. In 2019, we also moved into Spotify promotion – with us pitching to a range of leading 3rd-party playlist curators.
Musically, what dance music genres does your DJ promotion cover?
Whether it’s a House, Tech House, Deep House or Nu-Disco leaning track, a melodic Techno or Trance record – or Mainstage release, we deliver tastemaker DJ & 1001 Tracklists mix show promotion. With a deep understanding of the industry, each of our DJ / Club campaigns are tailored & finely tuned. Working with both major & independent labels, along with management agencies & directly with artists – from underground clubs to festival main-stages, we get our client’s release to the right DJs at the right time.
Across your radio promotion, what territories do you focus on?
Our radio promotion is international & reaches in to each key global territory. We target dance music stations & specialist DJ shows worldwide, including across BBC Radio 1, SiriusXM, Radio 538, Kiss FM, One World Radio, Ibiza Bpm Radio, SLAM FM! & stations throughout Europe, USA, Australia & beyond. In addition to FM stations, we also push to an array of specialist digital & online dance stations and use the monitoring tool WARM (World Airplay Radio Monitor) for tracking plays & radio support.
Do your campaigns follow a specific timeline?
Each Promo Push campaign runs over four weeks & we report to clients weekly, with feedback & scores from DJs / Radio and who’s listened, reviewed and intends to support. Our Press & Spotify campaigns also run over a four timeframe, with weekly reporting too & detailing each Press feature / Spotify placement we’ve secured – with direct links to each. We provide a full & comprehensive summary with the final reporting, ideal for our client’s Press pack and their future release planning.
In terms of your Press service, can you tell us more about how this works?
We offer standalone Press campaigns, or including DJ & Radio promotion – as part of our Prime Tier. From leading online dance publications, to influential niche blogs — our Press network covers a wide spectrum of sites that dance music fans read. Press release curation is included in our service & our weekly reporting is in PDF, providing coverage links – readership estimates & a full overview of online release traction.
With Promo Push delivering over 4,000 campaigns to date & working with the likes of Anjunabeats, Axtone, SIZE, Ministry of Sound, Positiva, Spinnin’ Records & Defected Records – they continue to promote releases from some of dance music’s most established labels & artists, along with the best up & coming talent.
Connect:
www.promopush.com
[email protected]
+44 (0) 20 3633 1721
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Interview
A.N.I. Interview: Classical Roots, Keytar Moments, and Why She Refuses to Stay in One Lane
After a summer through Hive Festival, Tomorrowland and Verknipt Croatia, A.N.I. sits down to talk classical roots and the hard techno craft.
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