Editorial
Surge Hits $6M in First Year With Ambassador-Led Ticket Sales
Surge Hits $6M in First Year as Ambassador-Led Ticket Sales Model Gains Traction Across Festivals
What started as a side-hustle among friends has quickly turned into a breakout year for Surge, with the platform generating over $6 million in ticket sales within its first 12 months. That total comes from more than 35,000 tickets sold, with weekly sales averaging around $115,000 across a mix of festivals, large-scale live events, and branded experiences in the US. The client list already includes names like Kygo’s Palm Tree Music Festival, Hotel EDC, Windy City Smokeout, Shaq’s Bass All Stars, Maxim, and Medium Rare’s Full Throttle Festival, showing early adoption across both music-led and lifestyle-driven events. Behind that growth is a model that focuses less on paid reach and more on how people actually hear about events through their own circles, which is where Surge has started to separate itself in a crowded ticketing and marketing space.
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A System Built on People Who Already Attend
The idea behind Surge comes down to something simple that most campaigns overlook. Instead of trying to convince new audiences through ads, the platform works with people who already plan to attend and gives them a way to sell tickets directly to those around them. These are not influencers in the typical sense. They are students, friend group connectors, and people active in nightlife and local scenes who naturally influence where others go.
That thinking comes directly from co-founder Alex Hilburn, who has been involved in generating more than $20 million in festival ticket sales prior to Surge. His approach avoids overcomplicating the process. There is no heavy system to manage and no reliance on extracting user data. Ambassadors are given a clear role and simple tools, and the results come from how those connections already exist in real life. When someone sees a ticket through a friend instead of an ad, the decision tends to happen quicker and with less hesitation, which is exactly what this model leans on.
10,000 Ambassadors and a Consistent Sales Engine
The scale is what makes the model stand out. Surge operates through a network of more than 10,000 active ambassadors, with a presence across over 400 universities. That reach is not just about numbers on paper. It is tied to specific cities, campuses, and music communities, which is why the output shows up clearly in ticket sales.
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To date, ambassador-led activity through Surge has passed $10 million in total sales, with some events seeing as much as 30% of their tickets sold through this channel alone. That is a significant share, especially for festivals that usually rely heavily on paid ads and partnerships. Weekly sales averaging around $115,000 also point to consistency, not just one-off spikes tied to a single campaign. Across different types of events, from electronic music to broader lifestyle festivals, the structure has held without needing to be rebuilt each time.
Why Promoters Are Starting to Pay Attention
One detail that stands out is that Surge does not collect or resell fan data. While most marketing platforms focus on tracking and retargeting, this keeps the connection between ambassadors and their audiences intact. For the people selling tickets, it removes unnecessary steps. For event organizers, it means they are tapping into communities that already exist instead of trying to rebuild them through paid channels.
This also comes at a time when traditional digital campaigns are becoming harder to rely on. Costs continue to rise, while engagement does not always follow at the same rate. In that context, a system that works through direct peer recommendations starts to look more practical. Surge is not positioned as the only solution, but based on its first-year performance, it is already being used as a core part of how events approach ticket sales, not just something added at the last minute.
As Surge moves into its second year, the early results are less about hype and more about whether this model can hold across a larger scale of events. With steady weekly numbers, a growing ambassador network, and adoption across major festival brands, it is already showing that ticket sales do not always need to come from paid reach. In many cases, they are already sitting within existing communities, and the difference comes down to how those communities are activated.
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Editorial
Seven Stars 2026: 7 Most Anticipated Sets at GRiZ’s Cosmic Campout
As the second annual Valley of the Seven Stars approaches, bass music fans across the country are prepping their gear and locking in their set times. Taking over the Oak Ridge Estate in Arrington, Virginia from October 8–11, this gathering marks the long-awaited payoff of GRiZ’s two-year hiatus. The event has quickly earned a reputation as one of the bass community’s premier “homie” festivals, trading commercial refinement for deep curation and authentic energy. Whether you are hunting for ground-shaking low end or sunset grooves, here are the 7 most anticipated performances to highlight on your schedule:
7. Richard Finger
Set Time: Saturday, 4:50 PM – 5:50 PM
Operating entirely behind anonymous masks, Richard Finger has become one of bass music’s most intriguing underground phenomena. The mysterious duo popped onto the radar with relentless sound design and uncompromisingly heavy drops, rapidly earning a rotation in festival sets worldwide. While internet investigators continue trying to uncover their true identities, the project lets the sheer sound of low end rhythm do the talking. Catching them in the afternoon heat on Saturday is guaranteed to wake up the crowd.
6. Hedex
Set Time: Sunday, 8:30 PM – 9:30 PM
Hedex has been at the forefront of the modern drum and bass explosion. He has been taking jump-up rhythms out of underground UK clubs and pushing them onto major American festival stages. This performance serves as the official launch for his North American “Nu Era” tour. Known for quick double drops and explosive crowd control, his Sunday slot will deliver a shot of pure adrenaline just as festivalgoers enter the final night.
5. GRiZ (Chasing The Golden Hour)
Set Time: Saturday, 6:05 PM – 7:20 PM
GRiZ has always known how to curate a vibe, but his Chasing The Golden Hour (CTGH) concept holds a legendary place in the scene. It was originally conceived as a mixtape series built around vintage samples, mellow hip-hop beats, and live sax riffs. CTGH offers a soulful counterweight to his heavy dubstep headline sets. Following packed-out demand at past events, this sunset window is made for collective unwinding. It is the defining emotional anchor of the weekend, best experienced surrounded by friends on an open hill.

4. Mersiv
Set Time: Saturday, 8:30 PM – 9:30 PM
DJ & producer Anderson Gallegos, known professionally as Mersiv, has carved out a dedicated subculture with his trademark “Pretty Dark Loud” sound design. Mersiv crafts sets that feel simultaneously meditative and heavy by combining hypnotic downtempo atmospheres with distortion-heavy basslines. Dropping into Saturday prime time, his set will steer the valley into its deepest, most psychedelic sonic territory.
3. Seth David (R&Bass)
Set Time: Friday, 1:00 AM – 2:00 AM (After Hours)
Returning to the Seven Stars lineup for a second run, Seth David brings his signature R&Bass sound to the Satellite Stage. The project fuses classic 90s and 2000s R&B vocals with sub-bass frequencies. This set gives night owls a refreshing alternative to the standard festival sound anding directly in the after-hours slot,
2. Distinct Motive
Set Time: Sunday, 6:50 PM – 7:50 PM
Hailing from Ontario, Distinct Motive has spearheaded the revival of pure 140 BPM sound system culture in North America. His productions emphasize sub-bass, surgical mixing, and deep roots in old-school UK dubstep. Since his anthem “Wait A Minute” dominated stages everywhere, his profile has skyrocketed. Sunday evening marks his debut on the mainstage, bringing chest-rattling low frequencies to the festival’s largest sound system.
1. Kaleena Zanders
Set Time: Thursday, 8:00 PM – 9:00 PM
Revered as one of modern dance music’s most captivating vocal powerhouses, Kaleena Zanders channels gospel roots through classic house grooves. With major collaborative releases alongside fellow headliners, her live sets go far beyond ordinary DJ performances. Slotted into Thursday evening, she will set an uplifting, soulful tone for the entire cosmic campout before the heavier bass takes over.
With four days of music spread across The Valley, pacing is going to be everything. Set conflicts are inevitable when a lineup has this much variety. Be sure to leave room in your schedule to wander between stages and stumble onto artists outside your radar.
Grab the official festival app to stay updated on any last-minute schedule shifts and look out for your crew.
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Editorial
MiNT XL: Leeds’ Newest Nightclub Opens With A Bang
MiNT XL opens its doors in Leeds with a sold-out party for 2,500 ravers, as Craig Richards, Enzo Siragusa and Sonja Moonear launch the new nightclub
MiNT XL officially opened its doors on Friday, 25 September, with a sold-out opening party featuring names like Craig Richards, Enzo Siragusa and Sonja Moonear. 2,500 ravers gathered in the heart of Leeds city centre to experience the latest addition to the city’s rich rave culture, marking a memorable beginning for MiNT XL.
Taking over the former nightclub, PRYZM Leeds, MiNT set themselves the challenge of giving the venue a new identity through their own production and iconic signature. In an interview with EDM House Network earlier this year, MiNT marketing manager, Mikey McMahon said they wanted people to walk into MiNT XL and feel like they were part of something forward-thinking. There is no doubt they have achieved this, with the opening night already setting MiNT XL apart from other venues in Leeds.

Credit: David Dumitru
Exploring The Venue’s Layout
Arriving at the venue, you could feel the excitement in the air as people made their way into the club. Music was bumping through the walls and the night was just getting started. Walking inside, the dark environment immediately made it feel like a rave and not a regular nightclub.
Heading up the stairs from the entrance, we reached the main hall of the venue, which houses two of the three rooms at MiNT XL, as well as an open-air terrace. The ‘Clubroom’ was the first room people encountered on the floor, while the main room, also known as the ‘Ballroom’, sits to the left of the hall.
The second floor is a great extension of what the main floor has to offer, hosting the venue’s third room, ‘Cage’, as well as an additional bar with sofas and seating for those wanting a quick break from the dancefloor. The VIP area is also located on this floor, providing a comfortable chill-out space with its own bar and seating area.

Credit: David Dumitru
The Rooms at MiNT XL
1. Ballroom
The largest of the three rooms, the ‘Ballroom’ is a warehouse type of space hosting the headlining names on MiNT XL’s line-ups. Some of the lighting features that stood out as soon as we walked into the room included the large ring structure above the dancefloor, as well as the linear rigs placed horizontally across the ceiling, which rotate to create a wave-like effect through light.
Another standout piece of the room is the newly installed Funktion-One Vero sound system, delivering bass that pumps through your body and an overall premium sound quality. The same system can also be found in the other two rooms, where its impact is even greater due to their smaller capacities.

Credit: @elliotyoungphoto
2. Cage
Probably the most interesting room of the three, and our personal favourite, ‘Cage’ delivers an experience like no other. Its design feels unique and fresh out of the box, while still maintaining a lush feel. Throughout the opening night, the room was lit up with orange lighting, creating a somewhat comfortable atmosphere amid all the chaos going on.

Credit: David Dumitru
‘Cage’ also has a few sofas placed around the room, helping complete its luxurious feel. The cherry on top, however, is the fact that the space will often welcome DJs playing on vinyl. We had the chance to witness this live, and let me tell you, seeing the artists flip and swap records behind the decks totally elevates the experience.

Credit: David Dumitru
3. Clubroom
With a large light panel on the ceiling covering the centre of the dancefloor, ‘Clubroom’ is an ode to MiNT Warehouse, the brand’s second ever venue. Sharing similar characteristics, the room brings the MiNT Warehouse spirit to MiNT XL, carrying over the energetic vibes that have become a trademark of the brand.
While the room has a great design from a production perspective, the air conditioning isn’t felt as well in some corners, often making it a very hot space.

Credit: David Dumitru
4. Terrace
An open-air space with a nice view of some of Leeds city centre’s tallest buildings, the terrace is a well-arranged spot for those who want to unwind a little and take a breath of fresh air. Located close to the ‘Ballroom’, the path to the terrace can, however, become very busy at times.

Credit: David Dumitru
The Music at MiNT XL
The venue opened with the brand’s own event series, ‘system.’, taking over the decks. Across the three rooms, a well-curated line-up delivered the soundtrack to MiNT’s new beginning.
From the perspective of EDM House Network, our highlights were Foehn & Jerome at the ‘Cage’, Craig Richards B2B Francesco Del Garda at the ‘Ballroom’, and then back to the ‘Cage’ for a vinyl session with Fumiya Tanaka.

Credit: @elliotyoungphoto
Beyond the opening night, a wide range of renowned DJs are set to follow at MiNT XL, with the likes of Ewan McVicar, Riordan, Morgan Seatree and a Worried About Henry (WAH) takeover among those already announced. While so far only electronic music events make up the calendar, organisers have said they are excited to expand into new genres and live music.
Atmosphere Inside The Venue
MiNT XL operates a no-phones policy at all events, meaning attendees can fully immerse themselves into the music. Having experienced an event with such policy for the first time, it was impressive to see how big of a change it makes.
Seeing people living in the moment and having fun truly gave everyone a taste of what some mean when they say ‘raving was better in the 90s’. The no-phones policy genuinely made the night feel like a time machine that teleported us back to a time when people used to socialise and not chase Instagram clout at raves.

Credit: @elliotyoungphoto
With three state-of-the-art rooms, a 2,500-capacity venue, a sound system that blows the roof off and a no-phones policy, MiNT XL has real potential to become one of the best nightclubs in the entire UK. The opening party was not just the green light for a new venue in Leeds, but felt more like a statement that MiNT XL is here, and for good.
The club season is only just getting started, with a packed list of upcoming events already lined up at MiNT XL.
Friday 9 October – Marsolo Invites: Marsolo + more TBA
Saturday 10 October – Airspace: Notion, Kyle Starkey, Camille Doe + more
Saturday 17 October – Mint XL Presents: Cam Stockman b2b Tommy Phillips
Friday 30 October – Airspace: Riordan, Stef Davidse + more
Saturday 31 October – Ewan McVicar Presents: Halloween – Ewan McVicar, Special Request, Olive F
Saturday 7 November – Mint XL Presents: ALISHA, Robbie Doherty + more
Saturday 14 November – Mint XL Presents: Morgan Seatree + more TBA
Friday 20 November – Framework Presents: Ben UFO, Papa Nugs + more
Saturday 21 November – Jampacked Would Tour Leeds Edition: Jamback, Anil Aras, A For Alpha
Saturday 19 December – Framework x Mugpie Presents: Christian AB, Unai Trotti + more
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Amsterdam Music Festival News
EDM Festivals October 2026: Festivals We Can’t Miss
EDM Festivals October 2026: Festivals We Can’t Miss worldwide as major events fill the month across North America, Asia, Europe, and South America
October 2026 brings another busy month for the EDM festival calendar, with events taking place across North America, Asia, Europe, Africa, and South America. In the US, 808 Festival, Breakaway Utah, We Belong Here Central Park, Experts Only at the Gorge, Niteharts, Head Trip, III Points Miami, Escape Psycho Circus, BOO! Seattle, BOO! Arizona, and Hocus Pocus Miami fill the month. Meanwhile, EDC Korea and Chill O’posite Festival add major dates in Asia and Africa. No Art Lisbon and AMF represent Europe, while EDC Colombia and Ritvales bring two large weekends to South America. Here’s a full look at the EDM festivals taking place throughout October 2026.
808 Festival
Dates: October 2–3, 2026
Location: BITEC, Bangkok, Thailand
808 Festival returns to BITEC in Bangkok from October 2–3, 2026 for two days across two stages. The Phase Two lineup includes ILLENIUM, SLANDER B2B NGHTMRE, W&W, Argy, Ben Nicky, 999999999, Mesto, and KAAZE. Meanwhile, JUSTUS, RIVO, Dorian, Ian Asher, and Mary Droppinz are also confirmed. Several special performances are scheduled, including Adam Beyer B2B Chris Avantgarde and Nifra B2B Will Atkinson. Giorgia Angiuli will also perform live. More artists are still due to be announced before the festival returns to Bangkok in October.

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